AI SEO Case Study - Tops Institute: Pain Management
Improving AI Visibility, Citations & Search Presence through AI SEO Optimization
❖ TOPS Institute – Pain Management
Through targeted AI SEO services, TOPS Institute now appears by name in AI Overviews and AI-generated search results for 20+ high-intent pain management searches across Los Angeles and Beverly Hills.
❖ Client Overview
Client
Industry
Target Market
TOPS Institute is a concierge pain management clinic based in Los Angeles, with services also reaching patients in Beverly Hills. The practice is built around interventional, image-guided procedures epidural injections, facet joint injections, radiofrequency ablation, PRP, joint injections, and nerve blocks delivered by board-certified pain specialists.
The clinic already had a strong reputation with patients, backed by a 5.0-star Google rating. What it lacked was visibility in the newer layer of search: AI Overviews, ChatGPT, and other AI-generated answers that patients now check before ever clicking through to a website. TOPS Institute partnered with Obelisk Infotech, an AI SEO agency specializing in artificial intelligence search engine optimization, to close that gap and get found in the tools patients were already using to search for a pain specialist.
❖ The Challenge
Before the AI SEO services engagement, the TOPS Institute website faced several visibility barriers:
- Fragmented service pages that didn’t clearly connect procedures like RFA, PRP, stellate ganglion block, bursa injections, spinal cord stimulation, and ketamine therapy to real patient questions
- Thin entity signals location, credentials, and service details existed on the site but weren’t structured for AI systems to extract and cite
- Heavy local competition from established names such as UCLA Health across Los Angeles and Beverly Hills
- No prior AI visibility OPS Institute wasn’t appearing in AI-generated summaries for most of its core procedures, even where its concierge model was a genuine differentiator.
The goal was clear: move TOPS Institute from largely invisible to consistently recommended inside AI-generated answers.
❖ AI SEO Strategy Implemented
Obelisk Infotech executed a structured, AI-powered SEO strategy built specifically for visibility inside AI Overviews and generative search results:
❖ E-E-A-T & Entity Optimization
- Restructured physician credentials, procedure descriptions, and location details so they could be clearly parsed and trusted by both search engines and AI answer systems
- Made board-certification and the clinic’s image-guided, procedure-based approach explicit rather than implied
❖ AI Content & FAQs
- Rebuilt content around the real questions patients ask before booking safety, candidacy, what to expect
- Wrote in the direct, plain language AI systems tend to pull into generated answers, a core principle of effective AI SEO optimization
❖ Topical Authority
- Built out full coverage across the clinic’s actual service list epidural injections, facet joint injections, joint injections, sacroiliac joint treatment, bursa injections, RFA, spinal cord stimulation, peripheral nerve stimulation, stellate ganglion block, kyphoplasty, and ketamine therapy
- Moved beyond optimizing a handful of pages to covering the clinic’s full procedure list
❖ Local SEO + AI Visibility
- Aligned on-site content with the clinic’s Google Business Profile data address, hours, phone number, specialties for both Los Angeles and Beverly Hills
- Gave AI systems a single, consistent source of truth to cite
❖ Technical SEO & Schema
- Cleaned up site structure, internal linking, and schema markup (MedicalClinic, Physician, and FAQ schema)
- Helped search crawlers and AI retrieval systems clearly map each treatment page to the clinic’s broader specialties
❖ Results Achieved
Using AI visibility and ranking data, the impact of this AI powered SEO strategy was clearly measurable:
❖ Growth Highlights
Keywords cited by name in AI results.
Search categories covered
Procedures with keyword coverage
Markets covered: LA & Beverly Hills
❖ AI Citation & Keyword Success
As a result of targeted AI SEO services, TOPS Institute is now cited by name in AI-generated results across the following categories of high-intent keywords:
| Category | Example Keywords |
|---|---|
| Clinic-level & concierge | Best pain management doctor Los Angeles · Top pain clinic in Beverly Hills · VIP pain management doctors in Los Angeles · Interventional pain management clinic in Los Angeles · Pain management clinic near Los Angeles · Concierge pain management clinic in Los Angeles |
| Procedure-specific | Lumbar epidural injection clinic Los Angeles · Joint injections clinic Los Angeles · Image-guided joint injections clinic in Los Angeles · Cortisone injection clinic near Los Angeles · Epidural steroid injection doctor Los Angeles · Facet joint injection clinic in Los Angeles · Radiofrequency ablation clinic Los Angeles · Radiofrequency ablation doctor near me · Bursa injection clinic Los Angeles · Best doctor for bursitis injection treatment LA · Stellate ganglion block clinic in Los Angeles · Sympathetic nerve block Los Angeles · Ketamine treatment doctor in Beverly Hills |
| Condition-based | Back pain injection doctor near Los Angeles · Back pain treatment clinic near me |
Being cited by name inside AI-generated answers not just ranked on a page is the real marker of success in artificial intelligence search engine optimization today.
❖ Business Impact
- Greater visibility at the exact moment patients are researching a pain specialist, before they ever click through to a website
- Stronger topical authority across the clinic’s full range of procedures, not just one or two head terms
- More consistent local relevance across both Los Angeles and Beverly Hills, for branded and “near me” searches alike
- A defensible AI visibility advantage over larger, established competitors such as UCLA Health
- Foundation built for long-term visibility as AI-generated search continues to grow
❖ Conclusion
This case study shows how a well-structured AI SEO strategy can move a healthcare practice from invisible to recommended inside AI-generated search results. By combining entity optimization, deep topical coverage, and consistent local signals, TOPS Institute now shows up by name across 20+ high-intent searches in Los Angeles and Beverly Hills.
AI SEO is not just about rankings it’s about being the name AI systems trust enough to recommend. It’s this outcome-first approach that has made Obelisk Infotech one of the best AI SEO agency choices for healthcare brands, and a trusted partner for AI SEO services India and international clients alike.