Digital marketing is changing as a result of generative artificial intelligence (GenAI). It paves a new way for digital marketers to approach search engine optimization (SEO). It helps improve search rankings and drive organic traffic towards one’s business website more efficiently. However, you must know the ways to use generative AI to your advantage. This blog offers you insight into 10 ways to leverage generative AI for advanced SEO.According to the study, most digital marketing firms have already started incorporating generative AI into their SEO plans. It has also resulted in more efficient SEO performance for the site. Knowing the strategies well to integrate generative AI for enhancing your SEO techniques will take your business to new heights. Let us dive deep into the topic.
Understanding Generative AI – Why Does It Matter?
Generative AI is a class of artificial intelligence systems that have the ability to create new, original content based on previously learned patterns. The information is retrieved from vast datasets. Using advanced machine learning techniques, like deep learning and neural networks, these systems mimic human-like content.Generative AI systems are powered by large language models (LLMs), which are trained on vast volumes of textual data. As a result, these models are able to generate contextually relevant text across varied topics in different styles and tones.Importance Of GenAI For Websites & SEO
Generative AI, with its advent, has offered a new dimension to search engine understanding by crafting content and optimizing for SEO. It has the ability to automate tasks like keyword research, content creation, meta-tag generation, etc. Gen AI is also responsible for providing personalized user experiences.In brief, it can lead to enhanced content creation & optimization, improved search engine optimization by streamlining the process, and long-term implications for SEO.10 Ways To Leverage Generative AI For Advanced SEO
AI has now become an important part of winning SEO strategies. Let us now look at the ways to leverage generative AI to your advantage for advanced SEO.- Employing AI Agents For Automated SEO Tasks: AI is not just about writing prompts, but training the system to manage workflow on your behalf. They can act like a digital assistant that you can use to your advantage to take specific actions, make decisions, and execute multi-step SEO tasks on your behalf. This is especially useful when you have to manage large, complex websites. These can be used for monitoring Google Search Console, generating schema markup, crawling competitor sites, reporting changes, and flagging performance issues.
- Using RAG for Content Powering: RAG stands for retrieval augmented generation. It allows LLMs to retrieve their own data instead of depending on web-scale training. It is used to generate relevant content. RAG combines retrieval and generation. There are various applications for which it can be used. This includes internal search queries, sales enablement materials, product data, customer reviews, and support center documentation.
- Optimizing Your Content For AI-Powered Search: In the rising trend of Google AI reviews, users are finding answers without clicking on a link. SEO needs to adapt in order to solve the issue of zero-search-click visibility. AI can help you in this regard. If you want your site to remain visible to users, you must optimize your content to be clear and concise with high quality. This way, you increase your chances of getting selected by Google’s AI Overviews.
- Using Multimodal AI to Optimize Text & Images: Image SEO is as important as the text. We have to take into account both. With the help of new vision-language models (VLMs), you can analyze images and optimize them alongside the content. They are able to evaluate the clarity of images, automatically generate alt-text and captions, align images with important products, make unique thumbnails, and produce schema markups for images.
- Build Topical Authority By Implementing Entity Mapping: Google views your site as a network of topics and entities rather than just pages embedded with keywords. By analyzing your content using LLMs, you can determine how well your site covers important entities, the issues that need to be fixed. This also builds authority for your site, complying with E-E-A-T guidelines.
- Gen AI for UX and SEO Conversion: SEO is not all about rankings, as many people believe. It is also about how users engage with your content. Besides this, bounce rate, time on page, conversion behavior, etc, also matter. AI can help you with collecting anonymized behavioral data, feeding data into an AI model, summarizing by page type or device, and automating monitoring.
- Helping With Smart Internal Linking: The impact of internal linking cannot be ignored at any cost. In case of large websites, you can use AI to automate internal linking. You can use it to cluster related pages, suggest relevant internal links, prioritize links to high-value pages, and implement distribution rules.
- Gen AI for Scaling Schema Markup: Managing schema is a time-consuming process. By employing gen AI in the process, you can make it faster and smarter. One can easily use AI to identify broken links, recommend schema types, and automate deployment via CMS or GitHub integration.
- AI – Excellent for Creating MicroContent: You can easily use GenAI to create perfect microcontent as per your requirements, by giving the prompt. You might think that long-form content wins SEO, but not all. The microcontent, like meta descriptions, FAQs, etc., helps your site become more visible on the search engine results page (SERPs). This comes under a content marketing strategy. You can also use AI to generate other short-form content, like summarizing long articles, generating multiple versions, answering target queries, and refreshing the microcontent consistently.
- AI for Real-time SEO Monitoring: SEO in 2025 demands constant monitoring. But, how is it possible? You can use AI to monitor and detect any issues related to SEO whenever they arise. It can track any changes to the sitemap and robot.txt, can easily detect sudden drops in rankings, spot cannibalization & deindexing issues, and flag issues degrading your page. You can also use AI to fix any issues with immediate effect.
Key Takeaway
Digital marketers must make effective use of generative AI since it is transforming SEO by improving content creation and optimization. It streamlines SEO procedures and enhances website performance by automating tasks like internal linking, content creation, and keyword research. Marketers can optimize text and images to match search engine algorithms by using tools like multimodal AI and retrieval augmented generation (RAG). Better engagement and conversion rates can also result from knowing how to improve user experience and establish topical authority. Adopting generative AI promotes long-term growth and efficiency in digital marketing strategies, in addition to improving search rankings. At Obelisk Infotech, we have a specialized team of SEO experts who know how to use generative AI to your advantage and make your business flourish. To know more about our company profile, do visit our LinkedIn.
Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.
Founder (Obelisk Infotech)
