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Want to appear in Google’s rich search results? For that, you have to follow some strategies that make your content optimized to appear in rich results (previously known as rich snippets). Google search algorithms work hard to understand the content written for your...

With the advanced features of AI being developed at a rapid pace, the trends of internet search are also transforming among people. While Google has dominated as a reliable search platform for decades, it is serving users best for intricate topics, but a recent shift...

Want to stay ahead in this competitive digital market? Well, the way the business environment transforms into digital, PR alone is not enough. Digital PR refers to online public relations techniques applied to build a brand’s reputation and attract more potential...

Google Search Generative Experience (SGE) is emerging to be a new approach to search results. SGE provides users with an experimental search experience with the help of generative artificial intelligence (AI). This new approach offers users quick and precise overviews...

Looking for the best CMS that helps you design your website with creativity? Creating an eye-catching website has become easier with the use of advanced technology. There are multiple options available to make your website development tasks easier and more...

With the age of digitization, AI has grown to remarkable heights, which has led to the development of various AI models in the market customized to meet different user requirements. For every person working in diverse fields, whether he’s a researcher, an IT...

As the era of digital marketing approaches new heights, AEO refers to Answer Engine Optimization is emerging as a modern counterpart of conventional SEO strategies. The AEO seems to be the way to the future of digital marketing. Now is the time for businesses to...

SEO referring to Search Engine Optimization is a crucial part of the digital marketing field as it works to establish a thriving business online by working on the website’s ranking and online visibility. SEO intends to make the website more relevant and popular to...

In today’s age of digital media, the use of online platforms is rapidly increasing. Search engines like Google update their algorithms on a regular basis which we have to comply with for achieving success in the online world. AI is coming up with novel tools that...

Google has recently explained how to tackle 404 errors and redirects during website migrations while having a focus on Google Search Console's validation process. The 'mark as fixed' feature is to track progress, not to speed up the reprocessing. It is acceptable to...

Google has the great ability to find and analyze content as per its relevance to show in search results. This works on the specialized features offered by Google such as crawling and indexing. Google’s web crawler finds new and updated content to add to its large...

Today is the age of digitalization where online platforms play a vast role. Earlier, people used to visit libraries to gather information about any topic but, nowadays, we have various search platforms available to us that provide relevant information about any chosen...

Hreflang tags have become essential for websites aiming at multilingual and worldwide audiences in the always-changing terrain of search engine optimization (SEO). Knowing the consequences of the hreflang application becomes crucial as companies try to target...

Google’s Core Topicality Systems are tools that assess the context and applicability of written content. These systems help Google match search engine queries with results related to web page content, ensuring that the content applies to the Google search results...

One of the most potent tools in the WordPress ecosystem, WooCommerce constantly seeks to improve the capacity of retailers and developers in the eCommerce sector. WooCommerce is acting strategically to provide creative ideas for flawless user experience and market...

Google’s Core Topicality Systems are tools that assess the context and applicability of written content. These systems help Google match search engine queries with results related to web page content, ensuring that the content applies to the Google search results...

The internet has recently seen the rise of a new advertisement by the search engine, where they made the likelihood that countries that utilize country code top-level domains (ccTLDs) will be ranked higher when users carry out a search within that specific region, .au...

Have you ever wondered how Google really works or finds websites? How does it show you results instantly when you press enter with something written on the search bar? There are a lot of technical stuff going on but internal links help join pages on the same website....

Particularly in search results and other informative situations, Google has underlined once again the necessity of care when utilising answers produced by artificial intelligence. Gary Illyes  of Google noted that even while big language models (LLMs) are getting more...

Schema Markup is a powerful SEO technique utilized in 2024 to increase web traffic on your site. This is a recently emerged technique for content optimization that is gaining widespread attention from SEO service providers across the world. The year 2024 is the age of...

The forum carousel and the Google forum discussions next to it have caused concern among SEO professionals and copywriters, pointing out that most of the content there is scams and unreliable information. Danny Sullivan, the liaison of Google Search, handled a typical...

SEO mistakes be it of any type can harm the ranking of your page on google. Doing SEO is very common but can be a major reason to hinder your good rankings. The best part is that the mistakes are avoidable and can also be fixed. In this article, we will know about the...

  Google's John Mueller recommended against over-optimizing the Core Web Vitals, indicating that smaller improvements often never influence the search engine rankings. He further focused on fixating across the metrics to make the smaller optimizations that are...

  From the start, it was considered that the greater the number of back-links a page or a site has, the more reliable it becomes. A link is often viewed as a recommendation, mainly when it is from authoritative sources. Aira notes that about 53% of marketers tend...

  Recently, Google has shared some valuable insights that can help enhance SEO using internal linking. These best practices will help ensure that your links are crawlable. They also focus on improving anchor texts and reveal how you can use internal and external...

The recent developments in Perplexity AI are attracting SEO professionals and digital marketers. People are realizing AI's impact on search engine optimization (SEO) with time. Perplexity AI is a relatively newer addition in the AI landscape. However, its innovative...

sssDue to mobile device use and SEO algorithms, SEO has evolved, especially in the last decade. This has led to a discussion on whether targeting desktop searches in 2023 is relevant. Ultimately, the answer would be yes; desktop SEO is still important even though more...

According to Google Analyst Gary Illyes, website owners should take security measures if they see that Google is aggressively crawling their page, as stated in a recent LinkedIn post. Even though an increase in crawling activity might sometimes point to positive...

The issue of duplicate content has long been a source of worry and misunderstanding in the field of search engine optimization (SEO). Many website owners worry that having duplicate material may cause Google to penalize them severely, which could lower their search...

SEO, or search engine optimization, has long been a topical topic. It's likely such changes will persist as 2024 approaches. Google's algorithms are constantly evolving, impacting how websites are ranked. We'll also assess the top SEO tactics available today. We'll...

One thing never changes in the continually changing field of search engine optimization (SEO): you always need to adjust. Many SEO gurus have shifted their focus to mobile-first methods in response to the rise in smartphone searches. But a key query emerges: Is...

Google's Call & Chat Reporting discontinuation has upset digital marketers and analysts. This application will be discontinued, which many organizations use to log customer encounters and enhance engagement. This move might disrupt organizations that use this...

The outlook of search engine optimization (SEO) is enhancing as the strategies of digital marketing are growing with time. To enhance the consumer experience companies, need to keep optimizing their sites for better ranking on the search engine result pages. Google...

The future of search is going to change with the evolving landscape of digital marketing. Google has decided to give importance to AI overview ads instead of organic search. This will have a drastic impact on online search, learn more about this through this blog....

In the realm of Search Engine Optimization, robots.txt files have been a constant part of site owners and SEO professionals. To their surprise, Google has announced that they might not need robots.txt on their root domain, which eventually has raised several...

Search Engine Optimization (SEO) has helped companies to gain organic traffic for so long. Along with this positive side, we have the negative side of SEO. Learn more about negative SEO and why it fails through this blog. What is a Negative SEO? To hamper the...

Data is the most important part of the digital era. To understand and interpret this large set of data we use Google Analytics. Now that you can export the analysis data to Google Sheets it will be more convenient and will help in easy integration. To know more about...

Google has recently released its core update of June 2024, which is considered a shift in the company’s norms to reduce spam on the search network and enhance the quality of search results. It is thus important for website owners and SEO professionals to regularly...

Within the realm of online marketing, affiliate links are an effective instrument. They assist marketers in reaching new audiences and enable content providers to get paid commissions for recommending goods or services. But every marketer and content creator should be...

Have you ever noticed when Google seems to act weird on your site? Although the crawling of your website by Googlebot is generally a good thing—after all, it means that all your content is being indexed and ranked within search—there are times when excessive crawling...

Before planning, most businesses analyze competitors' digital marketing. This helps learn from their successes and mistakes. Understanding their strategies guides effective marketing initiatives for your own business growth. By avoiding their errors and adopting...

Developing topical relevance has emerged as one of the most effective ranking techniques since Google transitioned from a lexical search engine to the semantic web. The semantic SEO strategy known as "topical relevance," or "topical authority," can make your website...

Is it taking each day to come up with creative content and hope that people will be interested in it? Would you like to evolve as a person that others really look for, having real relationships, not being just known as the person always in search of someone's...

AI is here to stay in digital marketing, and advances in creative AI will likely completely change the way search marketing is done. Google's Search Generative Experience (SGE) is now in its experimental phase, but it has great potential to disrupt established ways of...

Google Analytics UTM tags are revolutionizing the digital marketing world. Today, most leading companies use UTM tagging along with digital marketing efforts to maximize their gain and identify campaigns that are making more conversions and generating more traffic for...

If “Content is the King!”, then SEO is surely the power behind the throne! That’s how important SEO is for establishing your online presence in this highly competitive race to glory. Whatever business you are into, a top Google search engine ranking is one of those...

Suppose you search in the browser - “best black t-shirts for men”. You will observe, that some of the websites will pop straight up the order in Google search engine rankings! What do you think what made that happen? A factor that determines this position greatly, is...

Search Engine Optimization (SEO) is a term that is probably the most popularly used in the fields of content marketing and online branding. It is a golden weapon for you to rank your website among the top-listed results of a SERP. But there’s this new-age...

No doubt, SEO is your game-changer when it comes to ranking your website and building the online presence your business deserves. However, SEO is mainly designed to cater to a national or global audience. Do you own a plant nursery business or a business mainly...

No matter how much capital you invest in beautifying and advertising your website, no SEO is equal to no VISIBILITY! To add to this further, in 2024 mobile SEO is the king! In layman language, Mobile SEO is the technique of optimizing your website for customers...

Suppose you search a query in the browser - “What is meant by featured snippets?”. You will most certainly observe a short summary of the answer to the question. That is basically a featured snippet. Widely acclaimed as one of the most powerful SEO tools, featured...

Businesses should adjust their SEO strategies in the ever-changing landscape of digital marketing to stay competitive. As we head into 2024, search engine optimization (SEO) will be crucial to achieving success and visibility online. Leading SEO optimization companies...

According to a statistic, LinkedIn has over 930 million users from over 200 countries, which makes it one of the top professional platforms of our era. With so many people on the app, how do you ensure that your profile stands out and makes a difference? After all,...

Whether you are a business owner or a digital marketing enthusiast, you must have come across the term SEO. And since you are here, we are pretty sure that you have asked this question numerous times - are SEO certifications worth it? Well, before we get any further,...

In thе ever-evolving rеalm of onlinе commеrcе, a visually stunning Shopify storе is only part of thе еquation. Thе othеr crucial aspеct is that your storе should stand out amidst thе vast sеa of compеtitors. Hеrе comеs thе invaluablе еxpеrtisе of a Shopify SEO company...

In today's еvеr-changing onlinе business, mainly small еntеrprisеs in India, heavily rеly on Sеarch Enginе Optimization (SEO) to thrivе. SEO is a lifеlinе for businesses that unlocks opportunitiеs for increased onlinе visibility, customеr еngagеmеnt, and revenue...

In thе world of digital markеting, Sеarch Enginе Optimization (SEO) is a vital mattеr that dеtеrminеs onlinе visibility and drivеs organic traffic. So, whеn implеmеnting SEO for your businеss, you havе two primary options: outsourcing to an SEO rеsеllеr or...

The concept of "ethical SEO rеsеlling" might not be as widely known as it should be in digital marketing. It rеfеrs to a practicе of gaining traction in thе Indian digital markеting sеctor. Ethical SEO rеsеlling goes beyond just achieving results. It upholds the...

As businesses take to the internet, it is undoubtedly becoming difficult to reach an audience. However, SEO has the potential to rescue businesses from this hell, which is why a lot of companies are investing in it. But, SEO is not a one-time process and companies...

SEO audits can be quite stressful and time-consuming, but they do offer users great assistance. Moreover, with SEO audit tools, it is now easy to analyze your website data and check whether it is performing well or not. But, with so many audit tools in the industry,...

Is your e-commerce store performing as well as its potential - are most users making purchases? If not, you must look for strategies to help you optimize your e-commerce store. But, why look for eCommerce website optimization strategies and go through so much trouble?...

Transcripts are written versions of audio and video recordings. Search engines can only index text; therefore, videos and audio are not indexed. With a transcript, search engines can consume and index your multimedia files more easily. Consider how a news piece is...

This article by GoodFirms discusses the achievements of Obelisk Infotech, a leading digital marketing company headed by CEO Sandeep Goel. Their specialty is helping businesses grow by generating leads, increasing online traffic, and creating brand awareness using...

In a rapidly changing digital landscape, digital marketers must keep abreast of industry developments to adjust their tactics and preserve their competitive edge. The recent change to Google's Core Web Vitals has been a major event in digital marketing. This change...

If you've upgraded to Google Analytics 4 (GA4), the bounce rate is no longer included in your statistics. You may be wondering; how can you detect if people are leaving your landing pages or not? We have some good news. Here explains everything: What is the bounce...

Introduction In today's interconnected world, businesses of all sizes are seeking to expand their online presence and reach a global audience. As a result, Search Engine Optimization (SEO) has become a vital aspect of digital marketing strategies. However, the...

Several website owners employ SEO agencies or freelancers to boost their online traffic from search engines. Ranking higher on search engines helps businesses to increase their leads and increase conversion rates for higher profits. However, the recent digital...

Here at Obelisk Infotech, we have one main goal: help businesses achieve higher visibility through industry-leading digital marketing services. Our team maintains a results-oriented approach with every engagement to push our clients past their competitors. Because of...

Did you know that in 2019, 89% of B2B buyers and 81% of online shoppers turn to Google first when they first begin their research? For that much influence, every business needs to make their company site’s organic search results priority number one. With the majority...

Instead of simply offering advertising & marketing services, we decided to create a more powerful combination. We bring a diverse toolbelt to our engagements — SEO, digital marketing, and creative web design. In addition, we study marketing trends to ensure we’re...