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Author: Sandeep Goel

Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.

OmniSEO™: Organic Visibility Beyond Traditional Search Engines

OmniSEO-Feature

With the advanced features of AI being developed at a rapid pace, the trends of internet search are also transforming among people. While Google has dominated as a reliable search platform for decades, it is serving users best for intricate topics, but a recent shift has been identified in user behaviour. Now, people are using […]

What Is Digital PR?

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Want to stay ahead in this competitive digital market? Well, the way the business environment transforms into digital, PR alone is not enough. Digital PR refers to online public relations techniques applied to build a brand’s reputation and attract more potential visitors to its website. But, now that you are clear about digital PR, the […]

How to Optimize for Google’s SGE (Search Generative Experience)

GOOGLE OPTIMIZATION

Google Search Generative Experience (SGE) is emerging to be a new approach to search results. SGE provides users with an experimental search experience with the help of generative artificial intelligence (AI). This new approach offers users quick and precise overviews for their search queries. This way, a user surfing the internet does not have to […]

Mastering AEO: The Future of Search Engine Optimization

The-Future-of-Search-Engine-Optimization

As the era of digital marketing approaches new heights, AEO refers to Answer Engine Optimization is emerging as a modern counterpart of conventional SEO strategies. The AEO seems to be the way to the future of digital marketing. Now is the time for businesses to evolve their traditional SEO strategies to stay relevant and competitive […]

How to Choose The Right SEO Package for Your Business Needs

SEO-packages

SEO referring to Search Engine Optimization is a crucial part of the digital marketing field as it works to establish a thriving business online by working on the website’s ranking and online visibility. SEO intends to make the website more relevant and popular to users. All the operations in SEO work in compliance with Google’s […]

Things You Must Know About OpenAI’s Search Engine: SearchGPT

SearchGPT

In today’s age of digital media, the use of online platforms is rapidly increasing. Search engines like Google update their algorithms on a regular basis which we have to comply with for achieving success in the online world. AI is coming up with novel tools that continue to become trendy in the digital market. The […]

Google Updates on Search Console Redirects and 404 Errors

Search Console Redirects and 404 Errors

Google has recently explained how to tackle 404 errors and redirects during website migrations while having a focus on Google Search Console’s validation process. The ‘mark as fixed’ feature is to track progress, not to speed up the reprocessing. It is acceptable to return a 404 error for non-existent pages, but appropriate redirects and status […]

Three Ways Google Validate To Make Googlebot Crawl More

Google Validate

Google has the great ability to find and analyze content as per its relevance to show in search results. This works on the specialized features offered by Google such as crawling and indexing. Google’s web crawler finds new and updated content to add to its large database, an essential part of which is indexing. Though […]