SEO Case Study - Jaleel Cash & Carry
Improving Organic Visibility, Clicks & Impressions for a Wholesale Business
How Strategic SEO Drove Organic Growth for Jaleel Cash & Carry
❖ Client Overview
Client: Jaleel Cash & Carry
Industry: Wholesale & Retail Grocery
Target Market: Local & regional B2B and retail customers
Jaleel Cash & Carry is a wholesale grocery supplier serving retailers, restaurants, and bulk buyers. Despite a strong offline presence, the website lacked consistent organic visibility and failed to capture high-intent searches for wholesale groceries and cash & carry services.
❖ The Challenge
Before SEO implementation, the website faced several growth barriers:
- Low organic clicks despite impressions
- Poor keyword visibility for commercial and local searches
- Low CTR due to unoptimized titles and descriptions
- Weak internal structure and limited content targeting buyer intent
- Inconsistent performance in Google Search Console.
The goal was clear: turn impressions into clicks and visibility into measurable business growth.
❖ SEO Strategy Implemented
Obelisk Infotech executed a structured, data-driven SEO strategy focused on sustainable growth:
1. Technical SEO Foundation
- Fixed crawl and indexing issues
- Improved site structure and internal linking
- Optimized page speed and mobile usability
2. Keyword & Intent Optimization
- Identified high-intent wholesale and product-based keywords
- Optimized category and service pages for commercial searches
- Improved keyword relevance for local and regional queries
3. On-Page SEO Enhancements
- Optimized meta titles and descriptions to improve CTR
- Content alignment with search intent
- Clear heading hierarchy and semantic optimization
4. Performance Monitoring & Refinement
- Continuous Google Search Console tracking
- CTR and impression analysis
- Ongoing refinements based on real user behavior
Results Achieved (Measured via Google Search Console)
Using the Before & After GSC performance images, the growth was clearly visible:
Before
After
❖ Growth Highlights
- Clicks increased by over 900%
- Impressions grew by more than 1,100%
- CTR doubled, indicating stronger search intent alignment
- Consistent upward trend in organic traffic
- Improved visibility for wholesale and retail-focused searches
❖ Keyword Ranking Success
As a result of our targeted SEO efforts, Westfield Nursery achieved #1 Google rankings for multiple high-intent keywords, including:
- Contact Westfield Nursery
- Dubai Westfield Nursery
- EYFS Curriculum Westfield
- EYFS Framework Westfield
- Questions To Ask At Westfield Nursery
- Westfield Nursery School
- Westfield Nursery UAE
- Westfield Nursery Uniforms
- Westfield Preschool
100% of targeted keywords reached Position #1, establishing strong brand authority and trust.
❖ Business Impact
- Higher organic traffic without increasing ad spend
- More qualified users landing on product and category pages
- Stronger brand visibility in competitive wholesale search results
- Foundation built for long-term organic and local growth.
❖ Conclusion
This case study demonstrates how a well-structured SEO strategy can transform a wholesale business’s online performance. By focusing on technical stability, search intent, and data-backed optimization, Jaleel Cash & Carry achieved measurable growth in clicks, impressions, and visibility.
SEO is not just about rankings, it’s about turning visibility into traffic and traffic into business results.