Personal SEO works as a base to create and manage your brand’s personal online visibility. Today’s modern trends of search are governed by intricate technology. And, we have to find ways to make our brand stand out in the ever-expanding era of digital marketing. Where SEO works to make your webpage appear on the Search Engine Results Page (SERPs), the Personal SEO makes the person’s name appear in the search results for a relevant search. This includes your job title, name, and professional skills. This is similar to LinkedIn, Facebook, and other relevant searchable sites.
Imagine searching yourself on Google. If you are not being mentioned positively, you will be completely dissatisfied with the results. Now, take into account the online profile of a successful businessman. Looks impressive? That’s because it is precisely managed. Here comes the need for personal SEO. In a similar way, you can also achieve your professional image online by investing in personal SEO efforts. You can also craft your online presence well and open up new opportunities for yourself.
What Is Personal SEO?
Personal SEO is a strategy adopted to professionally manage your online presence in a way that appears positively on search results. It can build a good reputation for your brand when someone searches for your name on Google or relevant keywords associated with you or your profession. It ensures the right information appears on various search platforms like Google, LinkedIn, or Social Media on top.
To use personal SEO to your advantage, you must employ strategies to optimize your personal website and social media profiles. You can do this by publishing high-quality content consistently, creating backlinks from reputable sources, and maintaining your online information well. In short, it all revolves around maintaining your online reputation in a way that the information about you is positive and impactful when someone searches for your presence online.
Understanding The Impact Of Personal SEO
Positive content is a must to have when someone searches for your name on search engines. Professional websites, LinkedIn, and other social networks are also included in this. If implemented strategically, Personal SEO will make your profile highly visible on search results.
The following are some significant effects of personal SEO:
- People look for ways to broaden their networks, meet new people from their past, and locate possible business partners, clients, and/or employers.
- Recruiters look for applicants who meet the requirements for their available positions.
- Before inviting candidates for interviews and making employment offers, recruiters also look to confirm their qualifications.
To attract more applicants, job opportunities, a professional network, or more traffic, you must be findable first. That is what a competent personal SEO does for you.
Differences Between Personal and Business SEO
You must be asking yourself a question: how does personal SEO differ from business SEO? To clear your doubt, here are a few differences.
Scope & scale: While business SEO oversees large websites with numerous pages, personal SEO works on fewer pages and platforms.
Keyword strategy: Personal SEO relies on name variations and expertise areas. Business SEO, on the other hand, targets product/service keywords and focuses on commercial terms.
Goal orientation: Personal SEO is for building individual reputation and career opportunities. Business SEO, on the other hand, drives leads and sales targets.
Content approach: Content strategy in Personal SEO focuses on individual expertise, while for business SEO, content marketing relies on solving customer queries and showcasing products/services.
Measurement metrics: More online visibility, networking opportunities, and career advancement are the outcomes of properly implementing personal SEO. Employing business SEO in the right way in practice leads to tracking conversions, revenue, and market share. Personal SEO works for your individual benefit and helps people find you. It helps you build more trust among your connections.
Why Investing In Your Personal SEO Is Beneficial?
Are you still unsure of the benefits of investing in your personal SEO? Here are the top reasons.
- Control Over Your Online Narrative: By investing in your personal SEO strategically, you have control over how people see your presence online. It builds a strong individual reputation for you professionally, even in critical situations that arise.
- You Gain More Visibility Among People: A good personal SEO ensures people find you easily when they look for you online on the search engines. This way, you get more visibility in the eyes of potential investors or customers to show your expertise in the chosen field. A good personal SEO further increases your chances of developing authentic partnerships and business associations.
Personal SEO Tips To Get You Found And Stand Out
So, having known all about personal SEO now, here we have mentioned some tips to help you implement the personal SEO strategy correctly. Read on to the end.
First of all, your Name
Most probably, as people identify you with your name, it will be the first thing they will search for anywhere. It will have a huge impact on how search engines display information about you. Make sure your name is spelled correctly across all online profiles, so that any misrepresentation is prevented. Also, the content associated with your name, like your expertise/services/designation, must be accurate.
Your professional Website
Your website is a boon for personal SEO as it offers you the greatest control over your online narrative. Your website says a lot about you and the services you provide. A well-maintained and optimized website improves the need for your personal branding. By optimizing your site for personal SEO, you can easily showcase your expertise and accomplishments in the chosen field.
Your Google Business Profile
Focus on creating a GMB profile. This will help you greatly if you don’t have a professional website. Include all the relevant information, such as your name, profession, contact information, website, and professional photos, so that people can connect with you easily. A strong GMB profile would go a long way to boost your online visibility and credibility.
Your LinkedIn Profile
LinkedIn is another best platform to optimize, especially for business owners. LinkedIn users include employers, investors, journalists, job seekers, freelancers, etc., making it a popular platform. LinkedIn has a good ranking score on Google. Hence, your LinkedIn profile is likely to appear on the first page whenever someone searches your name online. Fill up all the sections, add a descriptive bio, and don’t forget your relevant keywords.
Apart from this, your YouTube, Twitter, Meta Profiles, and Media Mentions / Publications need to be well-optimized for personal SEO to have a good online reputation. Obelisk Infotech also provides you with the best online reputation management (ORM) services for your business.
Key Takeaways
Personal SEO is essential for enhancing your online visibility and managing your professional reputation. By strategically optimizing your online presence, you can ensure that positive information about you appears in search results, attracting potential clients, employers, and networking opportunities. Unlike business SEO, which focuses on commercial goals, personal SEO is about showcasing individual skills and building a strong personal brand. Key practices include publishing high-quality content, creating backlinks, and maintaining an updated online profile. Ultimately, investing in personal SEO gives you control over your online narrative and increases your chances of being discovered by those seeking expertise in your field. Obelisk Infotech, being the best digital marketing agency, knows well how to optimize your online presence by implementing personalized SEO strategies to your advantage. You can visit our LinkedIn for more information about our services.
Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.
Founder (Obelisk Infotech)
