SEO Case Study - Artha PointPlus
Increase in Organic Traffic, Clicks, Impressions to Enhance the website presence.
❖ Artha PointPlus
❖ Client Overview
Artha PointPlus is a leading platform for Economics & Commerce students looking for study material to prepare for various national-level competitive exams, including UPSC, IES, RBI Grade B, UGC NET, etc. They serve a range of courses that a person/student can opt for based on their specific requirements. The client is known to provide top-quality study material for students to get fully prepared for all the competitive exams they aspire to crack.
Though Artha PointPlus is now a top service provider for economics & commerce preparation in India, there was a time when the client struggled to get traffic to their business website. Their major concern was to get their website more visible online, making people more aware of their existence.
❖ Our Objectives (Based On Client Expectations)
As discussed with the client, our main objective was to enhance the online visibility of their website, attract organic traffic, build a strong customer base, and generate leads. The client decided to get their website completely optimized for search engines. So, we decided to move further with the process.
A Customized Approach We Followed
We created a strategic SEO plan for the client’s website to rank their site higher on popular search engines like Google. Our expert team focused on each & every aspect of the website, eliminating the chances of any mistakes. This is because the client was actually very concerned about the immediate results.
Targeted Keyword Research
We performed a detailed keyword research analysis to identify the high-value keywords that match the user search intent. It helps us understand the target audience more - what they actually search for. These keywords were then strategically included in the website to increase its visibility and reach.
On-Page Optimization
Each page of the website was optimized to make the site easy to understand for both users and search engines as well. This included setting up proper meta tags, heading tags, optimized titles, and a proper internal linking structure to make the client’s site navigation easy.
Powerful Content Strategy
As content plays a crucial role in building trust among users, our team published high-quality content consistently on the client’s website. High-impact blogs, tutorials, study guides, etc., including targeted keywords to optimize the site well for SEO, were published. This ensured higher rankings & relevance.
Focused On Technical SEO
The client’s site needed so many technical SEO fixes that it was hindering their site’s rankings on SERPs. Here, we optimized the site for mobile responsiveness, fixed loading speed issues, and implemented the structured data, i.e., schema markups, where needed to make their website’s context clearer.
Regular Reporting & Insights
Just implementing the SEO strategy is not enough. We tracked the client’s site performance regularly on a weekly and monthly basis with advanced analytical tools. It helped us identify what works and doesn't for the client’s site, and refine our strategies further. All data-driven insights were shared with the client to maintain transparency.
❖ Outstanding Results Led To Their Business Success
Just within 3-6 months of implementing our customised SEO strategy, the client’s business website finally started showing excellent results. Their rankings improved day by day, and their business gained more popularity among students.
🏆 6 Keywords Position on #1 at Google: Some of the targeted keywords secured top positions on Google, making the client’s site more visible among the audience.
📈 3X Increase in Impressions: The website started appearing more frequently in search results, thus the client got more leads, increasing their sales targets.
🚀 2X Increase in Clicks: The regular publishing of SEO-friendly content on the client’s site, and strong on-page & technical SEO techniques maintained the consistent visibility on SERPs. This led to increased queries & enrollments.
❖ You Can Too, Make Your Website Rank High With Us!
Before
After
Keyword Rankings Growth
Like Artha PointPlus, many trust our digital marketing services to help rank their sites higher. If you are struggling too in this highly competitive digital age to make your business successful online, Obelisk Infotech comes to your rescue. You just have to tell us your business needs, and we will put our best efforts to turn your vision into reality.
With us by your side, you won’t face the downfall again. Here, we consistently work on your site to maintain its online visibility, with a focus on driving conversions. Make the right decision to choose the best for your business.