SEO Case Study - The Method Pilates
Increase in Organic Traffic, Clicks, Impressions to Enhance the website presence.
❖ The Method Pilates
The Method Pilates is a leading provider of strength training and 45-minute workout sessions to make people healthy and happy. They offer the most effective full-body workout in the shortest time possible, perfect for people who are looking to maintain their fitness while saving time. From slow, controlled movements to building strength & endurance to improving core stability & muscle tone, they cover it all with their effective workout sessions.
When The Method Pilates first consulted us for SEO services for their business website, they were facing issues getting traffic to their site. They just wanted us to rank their website higher on Google so that their business establishment becomes more visible online. The client wanted to build a reputable position for their brand name in the online market.
❖ Our Objectives
After discussing the client’s expectations for their business, our primary focus was on enhancing their website for SEO to rank it higher on SERPs. As the client told us, our emphasis was also on building a strong, reputable position for their brand name in the competitive digital market.
➤ Achieve top rankings on SERPs
➤ Increasing organic visibility & impressions
➤ Boost click-through rates & drive conversions
❖ Challenges We Faced During The SEO Process
As the client’s site was not fully optimized for search engines, our strategies took a bit of time to show results. After we started the process, the website began to show progress within 3 months. Till then, all the customers our client was getting were through paid advertisements that were costing them more money.
➤ The site was not SEO-friendly.
➤ No relevant keywords included on webpages.
➤ The content & Site structure were not fully optimized.
➤ People were not very aware of the client’s business & services.
The SEO Solutions We Implemented
After making the client aware of all the issues that are causing their business website to experience regular downfalls, losing sales, we moved forward to customizing a strategic SEO plan. The plan was as unique as their business. We wanted to target both the general audience looking for a short fitness routine and high-level fitness enthusiasts as well.
Keyword Research & Competitor Analysis
We analysed the client’s competitors' sites to get an idea about what they are doing right and what we are doing wrong. We performed a detailed keyword research to identify the most relevant keywords matching the current user search intent.
On-Page Site Optimization
We focused on all aspects of on-page SEO as the client’s site was not fully optimized for search engines. Our experts set the correct heading tags, meta tags, alt tags for images, and proper internal links for easy site navigation. Content hierarchy was optimized.
Link Building & Off-Page SEO
As the client wished to build a strong reputation for their brand name among users, we focused on generating high-quality backlinks by promoting their brand name on high DA-PA third-party sites. It helped us build authority & credibility for the client’s business.
Technical SEO Solutions
The site cannot function well if it faces technical SEO issues in the backend. We resolve any issues related to the site loading speed, make it mobile-friendly as most of the searches come from mobile users, optimize URL structures, and implement schema markups.
❖ The Outstanding Results Led To Sustainable Growth
Before
After
Keyword Rankings Growth
The consistent efforts put in by our SEO experts led to the long-term business success of The Method Pilates. They were happy to see new customers coming from the increased organic traffic on their site. Plus, the reputation they wanted for their brand name and services? They got it all as desired.
📊 15 Keywords Position on #1 at Google: 15 keywords analysed by our team ranked in the top positions on Google, thus giving the client’s site the enhanced search visibility they needed.
🚀 20X Increase in Impressions: The client’s website appeared more often than before in search results, resulting in more organic traffic from the targeted users, especially the fitness enthusiasts.
🎯 5X Increase in Clicks: The client’s site got a dramatic increase in website traffic, resulting in generating more leads, building a stronger long-term customer base.
Get Business Success In The Ever-Evolving Digital Market
Similar to The Method Pilates, you can also re-establish your online visibility in this competitive digital market. At Obelisk Infotech, we put our best possible efforts into your project to give you the desired results. We prove to be a reliable business growth partner on your journey towards success.
Rest, you don’t need to worry about the money you invest in our digital marketing services. With us by your side, your business is guaranteed to get the long-term, sustainable growth ahead.