SEO Case Study - Westfield Nursery
A detailed SEO case study showcasing how strategic optimization helped a Dubai-based nursery improve search visibility and organic performance.
How SEO Helped Westfield Nursery Achieve Consistent Organic Growth
❖ Client Overview
Westfield Nursery is a well-established preschool and nursery in Dubai offering EYFS-based early education. Despite having a strong offline reputation, the nursery was struggling to gain consistent online visibility, especially for branded and intent-based searches like Westfield Nursery Dubai, EYFS curriculum Westfield, and Westfield Preschool.
Their primary goal was simple but critical:
Become the most visible nursery brand on Google for Dubai-based searches and drive more admission inquiries organically.
❖ Challenges Faced
Before partnering with Obelisk Infotech, Westfield Nursery was facing multiple SEO challenges:
- Low organic visibility for branded and service keywords
- Inconsistent keyword rankings across Google
- Limited clicks despite impressions
- Poor CTR due to unoptimized titles and descriptions
- No structured local SEO strategy for Dubai searches
These issues directly impacted inquiries, website engagement, and parent trust.
❖ Our SEO Strategy for Westfield Nursery
Obelisk Infotech implemented a focused local + intent-driven SEO strategy, tailored for education businesses in competitive regions like Dubai.
Key SEO Actions Taken:
- Full technical SEO audit and performance fixes
- Keyword mapping for branded + informational + intent keywords
- Optimization of EYFS-related content for search intent
- Local SEO improvements for Dubai & UAE searches
- CTR optimization through meta titles & descriptions
- Structured internal linking and content hierarchy
- Continuous performance tracking via Google Search Console
❖ Outstanding Results
Before
After
❖ Growth Highlights (Calculated)
- Clicks increased by 200%
- Impressions grew by 195%
- CTR improved by 153%
- Average ranking improved by 29%
This growth clearly shows higher visibility + stronger user intent alignment, leading to better engagement and inquiries.
❖ Keyword Ranking Success (Position #1 Achieved)
As a result of our targeted SEO efforts, Westfield Nursery achieved #1 Google rankings for multiple high-intent keywords, including:
- Contact Westfield Nursery
- Dubai Westfield Nursery
- EYFS Curriculum Westfield
- EYFS Framework Westfield
- Questions To Ask At Westfield Nursery
- Westfield Nursery School
- Westfield Nursery UAE
- Westfield Nursery Uniforms
- Westfield Preschool
100% of targeted keywords reached Position #1, establishing strong brand authority and trust.
❖ Business Impact
- Increased discovery by parents searching for nurseries in Dubai
- Stronger trust due to consistent top-ranking presence
- More admission inquiries from organic search
- Long-term brand authority in the education niche
- Reduced dependency on paid ads.
❖ Why This SEO Strategy Worked
- Focus on branded + local intent keywords
- Optimization for how parents actually search
- CTR improvement instead of just chasing rankings
- Local SEO tailored for Dubai competition
- Data-driven execution with continuous refinement.
❖ Conclusion
Westfield Nursery’s success proves that SEO is not just about traffic, it’s about visibility at the right moment. By ranking #1 for branded and high-intent keywords and significantly improving organic performance, Obelisk Infotech helped transform their online presence into a reliable admission-driven channel.
If you’re an education brand, nursery, or school looking to dominate local search results, this case study shows what strategic SEO can truly deliver.