SEO Case Study - Y Group Remodeling
Increase in Organic Traffic, Clicks, Impressions to Enhance the website presence.
❖ Y Group Remodeling
Y Group Remodeling is the top provider of home, kitchen, and bathroom remodeling services in the United States. Serving mainly in the Bay Area across multiple locations, including San Ramon, Walnut Creek, Pleasant Hill, Concord, etc., they have been leading the way as a reputable construction company for years. Experts in project management, they follow a comprehensive approach towards client satisfaction, delivering a range of remodeling services. Whether you want to renovate a kitchen, bathroom, or the entire home, Y Group Remodeling offers the best.
But, looking at the other aspect, every business has its unique set of challenges it faces. A time came when the company struggled to get traffic to their business website, which drastically affected their sales. This led them to opt for our SEO services.
❖ Client’s Expectations & Our Objectives
The client wanted to expand their website’s reach, gain more visibility & reputation in customers’ eyes, and attract more organic traffic to their website. We recommended making their site SEO-friendly with our expert services that will ultimately fulfill all their expectations within a set time frame. Our main objective was to increase the organic traffic rate to their website and drive conversions.
❖ Strategy & Approach We Used
At Obelisk, we followed a comprehensive SEO strategy to increase traffic on the client’s site by ethical means. The site was not optimized for search engines at all, so it took some time to show authentic results.
➤ The first & foremost step, we first analyzed the client’s website for all the issues that are causing their downfall and crafted a customised plan to fix them all.
➤ We redesigned the website to make it easy to navigate for both users and search engines as well. A clear site structure is given preference by Google.
➤ After redesigning the whole website, we focused on optimizing the site for on-page SEO. This included optimizing heading tags, meta tags, image alt texts, and targeting relevant keywords matching with user search intent to get targeted traffic.
➤ We updated the content from time to time to keep the website fresh & new. Our team published high-impact, informative blogs on their website to help users resolve their concerns about the remodeling services. It helped us establish brand authority for Y Group Remodeling.
➤ Our team worked on all the technical SEO aspects of the website that were causing the ranking issues. This included ensuring a proper URL structure preferred by search engines, implementing schema markups to make the website’s context easier to understand for Google, and making the site mobile-friendly.
❖ Outstanding Results
Before
After
Keyword Rankings Growth
The consistent efforts we put into the Y Group Remodeling project gave fruitful results. The client’s website started getting more organic traffic as expected, increased sales targets, and generated leads. This led to huge profits for their business in the construction market in the USA. More people became aware of their brand, making the company more trustworthy & credible in the customer’s eyes.
🏆 5 Keywords Position on #1 at Google: The most relevant keywords we used for home, kitchen, and bathroom remodeling ranked in top positions on Google, thus making the client’s site more visible to the audience.
📊 5X Increase in Impressions: The client’s site started appearing in the search results more often, thus grabbing the attention of the active customers searching for the kind of renovation services Y Group Remodeling provides.
🖱️ 2X Increase in Clicks: The high-impact content we published and enhanced visibility led to clicks by visitors on the site, leading to increased sales and customer lead queries.
So, Are You Ready To Transform Your Online Presence?
Obelisk Infotech can prove to be your reliable, long-term digital growth partner. You just have to give us a chance. We have the expertise, experience, and advanced tools needed to enhance your online visibility among users. Various SEO packages are available that you can select based on your business goals and budget. Or, we can simply customize the one for you.
We keep you updated with all the ongoing processes to ensure complete transparency. Believe us, with the Obelisk team by your side, you don’t have to worry at all about the investment you’ve made in our SEO digital marketing services. We promise to give you the best on our end.