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Best SEO Training in Zirakpur
In this era of digital domination, businesses need to have a powerful online presence. That is the only way to increase brand visibility while expanding the existing customer base. In order to strengthen the digital footprint, brands are in search of ways that can maximize their presence in this virtual space. Here, SEO is an important criterion and needs to be optimized to get higher rankings in the SERPs.
That is why companies seek assistance from professionals that have extensive experience in handling SEO. This leads to the need for attaining knowledge and expertise in this field. More and more digital marketing professionals and enthusiasts are searching for SEO institutes nearby. Do you want to opt for the best SEO training course in Zirakpur, Panchkula and Dera Bassi? In that case, choosing Obelisk Infotech is an excellent idea. We teach the basics of SEO and gradually progress to other aspects.
Our SEO Training Course
ON-Page SEO
On-Page SEO is basically the SEO component that is focused on improving the elements present within the website. These include optimization of factors such as keyword density, content quality, page speed, and more. With these changes, you can increase the value of the website and expand its visibility to the target audience. As a result, it will get a higher position in the search engine rankings. Moreover, you will also get more traffic, which leads to more conversion rates, sales, and overall revenue. There are different ways you can optimize on-page SEO. These are –
- Insertion of keywords within the URL makes it easy for consumers to navigate the site. Long and meaningless URLs will not attract potential customers.
- The title tag of the site must have the target keyword in a meaningful way. Make sure that it is limited to 55 characters
- Usage of heading tags for proper organization of the content within the site.
OFF-Page SEO
Off-page SEO, also known as off-site SEO, involves the usage of different techniques outside the site to improve search engine rankings. The main off-page elements include links, trust, and social and personal aspects. Optimizing the various off-page SEO factors can increase website visibility and overall sales for the brand. In our SEO Internship program in Zirakpur, we teach multiple ways to optimize off-page SEO. Link building is one of the most crucial aspects of off-page SEO. High-quality backlinks from reputed websites can increase the traffic rate significantly.
Apart from link building, you can write guest posts for other websites to optimize off-page SEO. Setting up efficient social media marketing also aids in improving site visibility to a great extent. Social bookmarking and influencer marketing, if done right, can boost the off-page SEO of your website. It is important to understand that using these methods will lead to results, but it will take a considerable amount of time.
Local SEO
Local SEO is the optimization of the SEO to make the business more relevant in the local search engine results. It is a great opportunity for brick and mortar stores that want to expand their businesses online. Taking advantage of the local SEO can aid in the growth of your business. However, local SEO differs from general SEO in different ways. Here, the strategies and techniques used are much more targeted and specific. In our SEO course in Zirakpur, we emphasize on attracting local consumers.
In order to improve the visibility of your business on the local search engines, you need to focus on local link building and localized content. Moreover, it is vital to develop local landing pages for your business, including details such as the name of the company, address, phone number, and email id. Apart from this, listing the company in Google My Business is an excellent idea.
Keywords Research
Keywords have been a crucial aspect of SEO ever since its existence. However, now the concept has gained relevance considerably. In today’s era, professionals dedicate a considerable amount of time to extensive keyword research. That way, you can get the list of target keywords, which can be used throughout the website for SEO optimization.
It is without a doubt that conducting keyword research in the right way is critical for SERP ranking. That is what we focus on our SEO training program.
Keyword research offers valuable insight into the mindset of the target audience. You actually get to know the search queries of the consumers and can plan your content accordingly.
Google Search Console
Google Search Console is an excellent feature offered by the search engine giant for free. With this service, you can keep a track of and maintain your website’s ranking in the Google search engine page results. Google Search Console enables you to have a better understanding of how Google ranks websites on the SERPs.
Previously, Google Search Console was named as the Google Webmaster Tools. The multiple tools present in this service help companies get more visibility and higher ranking. For instance, the URL inspection tool is impressive. With this tool, you can observe how Google renders or views the site. Another exciting tool is the Discover report. It gives publishers more information on how searchers discover their information or content. You can learn about this more in our SEO traning course which we offered in Zirakpur.
Website Audit
A website SEO audit is basically an overall assessment of the site or a particular webpage before SEO or website restructure is done. Auditing of the website aids in understanding if it is fully optimized or not. In case, the traffic goals are not met, you can easily improve or implement techniques to enhance the performance of the site.
For SEO specialists, website auditing is extremely important. It gives them crucial information related to the performance, traffic rate, and speed of the website. Moreover, it also assists in the identification of the weak areas and what needs to be done to improve them. Besides, experts can use the data collected to get rid of sections or issues that might hamper the SERP ranking of the site. An efficient website audit needs to check out the page and image loading speeds, quality of the content, organic traffic rate, structured data condition, etc. In our digital marketing course in Zirakpur, we cover all these aspects.
SEO Syllabus/Module
- BASIC OF SEO
- SEO RESEARCH AND ANALYSIS
- ON PAGE OPTIMIZATION
- OFF PAGE OPTIMIZATION
- SEO TOOLS
- GOOGLE ANALYTICS
- What are search engines and Google algorithms?
- Google search architecture
- Ranking methodology
- Understanding the SERP and search operators
- Search algorithm updates
- SEO course fundamentals
- Google algorithm
- Search operators
- Indexing and caching
- Search commands
- Tags that help in SEO rankings
- Long-tail keywords
- Keyword research in SEO training
- Type of keywords
- Keyword research techniques
- Google Insights/Trends
- Choose right keywords
We start the SEO training course with the module on basic aspects of SEO. Here, our experts will offer you the information you need to have a solid knowledge of search engine optimization and how it works. It is a must-module for beginners and an opportunity to brush up on the existing knowledge for others.
- Market research
- What is traffic?
- Types of traffic
- What are keywords?
- Keyword research and analysis
- Competitors website analysis
- How to select the best keywords?
- Competitor analysis
- Customer reviews
- User experience
- Technical aspects
- Customer trust
- Keywords research and analysis
- Initial site analysis
- Keywords density
- Keywords placement
- Keyword stuffing
- Page mapping of keywords
- Title and meta tag optimization
- Anchor text
- Paragraph and tag optimization
- Page title
- Meta tags creation
- Headings
- Canonical tags (URL optimization)
- Internal link building (overview)
- Sitemap creation and submission
- Robot.txt files use and creation
- Content optimization & planning
- Website verification code for search engines
- Google website guidelines
- Fundamental on-page factors
- Domain name optimization
- URL optimization
- Title tag optimization
- Meta tags optimization
- Headings and footer optimization
- SEO content writing
- Anchor links optimization
- Image tag optimization
- Sitemaps optimization
- Robot.txt and its importance
- URL redirecting techniques
- Canonical links
- Rich snippets (Schema)
- One box answer optimization
- What is page rank?
- What is domain authority?
- What are link popularity and link building?
- Importance of content marketing
- Social bookmarking submission
- Blog submission
- Articles submission
- Link exchange
- Web 2.0
- Google link building guidelines
- Important factors of link building
- Types of linking methods
- Links analysis tools
- Directories submissions
- Local business listing
- Classified posting
- Generating links from QA sites
- Guest blogging and commenting
- Press releases
- Social media links
- Document sharing links
- More advanced techniques
- Google Webmaster
- Google Analytics
- Semrush
- Woorank
- Screaming Frog
- Mozbar
- Ahref
- Open Site Explorer
- Plagiarism Checker
- Disavow tool
- Page Speed Insight
- Google Tag Manager (GTM)
- Similar web
- Website Mobile Friendly
- Keyword density analyzer Tools
- Google Tools
- Yahoo/Bing Tools
- Rich snippet text Tool
- Comparison Tools
- Link popularity Tools
- Small SEO Tools
- Introduction to Google Analytics
- Installing Google Analytics
- How can Google Analytics help SEO?
- How to add Analytic code in the website?
- Advanced reporting
- Website analysis using various tools
- Open site explorer (MozBar)
Importance of SEO
Visibility and Rankings
SEO offers a wide range of benefits. These include an increase in visibility and rankings in the search engine result pages. When the visibility of a brand increases, more and more consumers view your business. This leads to an increase in the traffic rate and conversion rates. Here, search engine ranking and visibility are interlinked. If your business ranks higher on SERPs, you can expect an increase in site visibility. In order to attain visibility and a better ranking, SEO optimization is vital. Without SEO parameters checked, you cannot expect the site to be on the first page of the search engine rankings.
Web Traffic
Web traffic is a critical component of online brand success. The more online traffic you have to the site, the more you have the chance to convert the visitors into potential customers. However, the rate of web traffic that your site gets depends on different factors. These include the impact of the brand on the online world, the quality of leads generated, visibility of the brand, etc. One of the main advantages that you can get from SEO is an increase in the traffic rate of the website.
Using the correct techniques will help you gain more visitors to your site. That will definitely have an impact on the conversion rates, sales, and revenues of the brand.
Trustworthy
Previously, unethical methods and questionable techniques were used to get better positions in the search engine rankings. However, search engine algorithms have improved significantly in the past few years. Now, websites stand a chance of getting a penalty if they are caught using unethical means. In order to establish trustworthiness within searchers, you need to focus on improving the SEO, thus leading to better rankings in a legit way. However, keep in mind that SEO takes time and involves effort and patience.
Growth
SEO offers brands the excellent opportunity to capture audience attention. In order to expand the existing customer base, it is vital for businesses to put their service or products and other relevant information on the forefront. People need to know that your brand exists in order to attain the services or products. With SEO, you can get a higher ranking on the SERPs.
User Experience
SEO-optimized website offers detailed information on the brand and the services or products it provides. Moreover, user experience is a vital component in SEO. You need to make sure that your website offers hassle-free navigation for visitors. If the navigation is complex, users are unlikely to visit your website again.
Keywords
Keywords are the words or phrases that searchers use to search for what they want in the search engines. Websites use keywords in their online content to get more traffic. If your site has a keyword that matches the user’s interest, you can expect more visitors. Choosing the right keywords play a crucial role in the online success of your business.
Batch Timing and Details
SEO Training course | Information |
| Duration : | 45-60 days |
| Batch Timings : | 9:00 AM – 11:00 AM, 11:30 AM – 1:30 PM, 2:30 PM – 4:30 PM, 4:30 PM – 6:30 PM |
| Batch Days: | Monday to Friday |
| Email ID : | info@obeliskinfotech.com |
| Contact Number : | +91 1762 526321 |
| Fees for the course : | Call or fill-up the form to know more |
Frequently Asked Questions
1. What are the benefits that you can get from our SEO training course in Zirakpur?
There are various advantages you can get from our SEO training program. These are –
- High salary packages in different career roles
- Chance to apply in different career positions
- Extensive knowledge and expertise in this field
2. What are the different career paths you can choose after the SEO course?
There are various career roles that you can opt for after completing our SEO course from Obelisk Infotech. These include marketing analysts, search engine marketers, SEO managers, digital marketing experts, content marketer, etc.
3. Are SEO professionals in high demand in India?
The scope for SEO professionals is bright in India. The ever-evolving digital landscape and online preference of businesses have led to the need for SEO experts. You can apply in different positions and get an impressive salary package.
4. Is having previous experience a criterion for completing this SEO course?
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