No matter how much capital you invest in beautifying and advertising your website, no SEO is equal to no VISIBILITY! To add to this further, in 2024 mobile SEO is the king! In layman language, Mobile SEO is the technique of optimizing your website for customers accessing it via mobile devices like tablets, and smartphones. As per statistics in 2023, mobile accounts cover nearly 50% of the web traffic around the world. Due to the minimal infrastructure needed, businesses are inclined towards catering to the mobile-first online population.
If your business page is yet not mobile-ready, then it’s high time to pay attention to it. Otherwise, it will become practically invisible on search engine results pages (SERPs). So, without further adieu, let us shed light on this shifting trend of internet searches towards mobile devices.
Why incorporating mobile SEO in your website is a must?
With all this hype and popularity of mobile SEO strategy, there’s a common question that arises, “Why is it necessary to integrate?”. This is where the “Why” s are discussed next.
1) Mobile searches win the battle against desktop searches
Statista reports that the mobile percentage of organic searches is above 60%, thus clearly dominating the numbers over desktop. Thus, building websites today should clearly encompass the feature of mobile responsiveness, to cater to the maximum audience.
2) Google implements Mobile-first Indexing
Since more than 90% of mobile users use Google as their primary browser, the website should be aligned to its guidelines as much as possible. Google spiders are prioritizing mobile-friendly websites in their rankings of SERPs.
3) Voice Search Optimization is on the rise
With more and more voice-based searches on websites and AI assistants, businesses have to guarantee its support on their web pages as well. Moreover, this audio surfing is deployed in mobile devices most of the time, so developing mobile responsive sites is crucial.
Best tips and guide to boost your mobile SEO in 2024!
Mobile SEO in 2024 is imperative, to hold onto your prominence in search results, more so with the advent of SGE. Here are the top tips to crack the code!
Prioritize short sentences and white space
The longer sentences you use, the more you make it difficult for the browser to skim. Thus, prefer using short and crisp sentences for the best grid alignment. Small mobile screen expects better readability, so keep enough white spaces between lines and paragraphs.
Avoid using intrusive interstitials and popups
Google search engine is strictly against using intrusive popups on the website screen guarding the user view. Business promotions are allowed, but the web developer should pay proper attention to Google Developer’s Guide regarding mobile popups.
Build on a proper schema markup
If you want your website to stand out in the crowd, use structured data and maintain a schema markup to add reviews and FAQs. This will result in the generation of rich snippets, which creates a clear distinction in search results/
Include more LSI keywords and voice-search keywords
Since users are shifting more and more towards voice searches on mobiles, the inclusion of long-tail keywords should be a priority. Stress further on localized keywords to rank your content higher in SERPs. Additionally, the implementation of LSI keywords is essential to influence the browser’s NLP ability to boost the page’s position on searching.
Keep a check on the site’s loading speed
The first 3 seconds are extremely critical in deciding the dwell time (people sticking around a site on visiting it the first time) of your website. Thus, to maintain traffic on your page, make sure the load speed is quite high. Check it out yourself on platforms like PageSpeed Insights.
Wrapping Up
So, the future of mobile SEO? The best answer will be, “Mobile SEO is the freaking future!”. Thus, avoiding these techniques in building websites can prove to be a disaster in and after 2024. Another piece of advice will be to keep track of competitions business and observe their SEO and domain trends, in a handful of websites available for that. You can also choose to monitor your keyword rankings as time passes to replace them with newer engaging ones. So, try out whatever it takes to beat Google rankings, as end of the day it’s all a game of “Survival of the adaptable!”.
Sandeep Goel is the founder and CEO of Obelisk Infotech. He is a 1st generation entrepreneur working for over a decade and providing digital marketing services worldwide helping startups and building visibility for businesses through content and digital marketing.
He started his career as an SEO Analyst with US clients, which helped him polish his search engine optimization skills and gain a better understanding of digital culture and enhance his sales and marketing skills.
He also loves to write and regularly shares his views on blog sections. He is instrumental in company growth by creating and implementing processes, platform partners, and technologies to streamline operations at the micro and macro levels.
Founder (Obelisk Infotech)