Google has the great ability to find and analyze content as per its relevance to show in search results. This works on the specialized features offered by Google such as crawling and indexing. Google’s web crawler finds new and updated content to add to its large database, an essential part of which is indexing. Though the terms are used interchangeably, they are slightly different from each other. Indexing is done to let Google know what the webpage is about and increase your SEO rankings. This blog discusses, in brief, the Three Ways Google Validate To Make Googlebot Crawl More.
Googlebot, another name for the search engine’s web crawler, is used by Google to collect documented data from the internet to store in its searchable index. This includes different types of crawlers for different types of digital content. These are crucial to the SEO part of the website to make the site visible to search engines and rank it higher on SERPs. The more the Googlebot crawls your site, the more the chances increase to rank the site higher in search results.
How Does the Googlebot Work?
To clarify the doubt, Googlebot is a software program that works by crawling the internet to find and index the web pages in its database. It crawls billions of web pages on the internet on a regular basis. It works by employing an algorithmic process that differentiates which sites to crawl, how often to crawl them, and different pages to find from each site. However, there are also ways to prevent the bot from crawling your site’s page by using some options for no index.
Three Ways Google Validate To Make Googlebot Crawl More
Recently, Google has confirmed three proven ways to increase the frequency of Googlebot crawling on your site. Though they understate the need to constantly crawl the web page, they have highlighted some essential ways that can make the web crawler revisit your site and increase traffic. Read below to gain more insight.
1. High-Quality Content: The website’s quality is crucial to ranking it higher. Producing high-quality content is the most direct way to make the Googlebot crawl your website more often. Some people suffer from issues like ‘no index page’ that arise due to some malpractices in SEO that people assume to be right. Also, Google focuses on the most relevant content that proves to be useful for people and adds some value to the user’s experience. That is why, producing top-quality content is key to increasing the activity of the web crawler on your site.
2. Regular Publishing Activity: An increased frequency of publishing activity on your site signals Googlebot to crawl more and increase the chances of revisiting your site. The two are directly proportional to each other. This may include adding new pages to your site from time to time, refreshing the already published content regularly, stuffing relevant keywords in your site’s content to make it easy to understand for Google, and creating high-quality content that excites the bot to crawl more.
3. Maintaining Consistency: The website demands regular maintenance to function well. Google looks for the overall quality website and may cause an increase or decrease in the crawling frequency accordingly. If the site is not getting crawled enough, one must work on maintaining the regular quality of the content and re-evaluating the overall site’s quality to fix any issues with domains, designs, images, content, loading speed, etc. Suppose, the site has high-quality content published earlier on its pages, and now, the content quality has been shown to decrease, it may outweigh the high-quality content published earlier on your site.
Tips To Maintain The Content Quality Of Your Site
Maintaining regular content quality is crucial to maintaining the well-functioning of your site and achieving higher rankings on the SERPs. Here are some tips you can use to achieve this as follows:
- Focusing on valuable content
- Regular updations
- Maintaining a publishing schedule
- Generating varied forms of content
- Removing outdated pages
- Conducting Regular Content Audits
- Avoid Publishing Low-Quality Content
The Takeaway
To improve your website’s visibility and increase its ranking on search engines, it’s crucial to comprehend the importance of Google and the way its crawling process works. By keeping focus on creating high-quality content, maintaining a regular publishing schedule, and assuring consistency in your site’s overall quality, you can greatly raise the frequency with which Googlebot revisits your site. Enforcing strategies like content audits, removing outdated pages, and avoiding low-quality content will additionally lead to your site’s success. Finally, implementing these factors on priority would not only benefit your SEO efforts but also enhance the user experience, thereby, increasing traffic to your site. Visit our LinkedIn to regularly stay updated with our services.
Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.
Founder (Obelisk Infotech)
