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Author: Sandeep Goel

Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.

Is ChatGPT Really Being Used in Place of Google?

ChatGPT vs google search

Today is the age of digitalization where online platforms play a vast role. Earlier, people used to visit libraries to gather information about any topic but, nowadays, we have various search platforms available to us that provide relevant information about any chosen topic instantly. For sure, technological advancements have made our tasks easier compared to […]

Google Insights: Can Incorrect Hreflang Tags Hurt SEO?

Incorrect Hreflang Tags

Hreflang tags have become essential for websites aiming at multilingual and worldwide audiences in the always-changing terrain of search engine optimization (SEO). Knowing the consequences of the hreflang application becomes crucial as companies try to target different user bases. Still, the key issue is whether improper hreflang tags affect SEO. This blog will look at […]

Google Launches New AI Tools for Performance Max Campaigns Implementation

AI Tools for Performance Max Campaigns Implementation

Google’s Core Topicality Systems are tools that assess the context and applicability of written content. These systems help Google match search engine queries with results related to web page content, ensuring that the content applies to the Google search results thereby, increasing the site’s online visibility and search rankings. Here, we are going to provide […]

How WooCommerce Plans to Boost Developers & Merchants

Plans to Boost Developers & Merchants

One of the most potent tools in the WordPress ecosystem, WooCommerce constantly seeks to improve the capacity of retailers and developers in the eCommerce sector. WooCommerce is acting strategically to provide creative ideas for flawless user experience and market expansion as online buying increases. How WooCommerce Improves Developer Tools Developer friendliness of WooCommerce is well-known. […]

What Are Google’s Core Systems for Topical Relevance?

Google Core Systems

Google’s Core Topicality Systems are tools that assess the context and applicability of written content. These systems help Google match search engine queries with results related to web page content, ensuring that the content applies to the Google search results thereby, increasing the site’s online visibility and search rankings. Here, we are going to provide […]

Google Confirms Ranking for Country Code Domain

Google Confirms Ranking for Country Code Domain

The internet has recently seen the rise of a new advertisement by the search engine, where they made the likelihood that countries that utilize country code top-level domains (ccTLDs) will be ranked higher when users carry out a search within that specific region, .au being one that is used by Australia and.ca by Canada. Such […]

Google Shares Tips to Improve SEO Through Internal Links

Google Shares Tips to Improve SEO

Have you ever wondered how Google really works or finds websites? How does it show you results instantly when you press enter with something written on the search bar? There are a lot of technical stuff going on but internal links help join pages on the same website. Links within a website are very important […]

Google Advises Caution With AI Generated Answers

AI-Generated-Answers

Particularly in search results and other informative situations, Google has underlined once again the necessity of care when utilising answers produced by artificial intelligence. Gary Illyes  of Google noted that even while big language models (LLMs) are getting more and more popular, they carry serious hazards. The potential for creating inaccurate or misleading information is […]