OpenAI consistently works to improve itself so that it can provide a better user experience (UX) to all of its users. ChatGPT has added new tools for search and citations. Besides, it also now works better on WhatsApp. A set of updates to ChatGPT has been deployed to enable people to use ChatGPT for their day-to-day tasks. While there are some new features added, on the other hand, there have been some updates to already existing features. This sets up the new trend for the digital marketing era.
The biggest update that ChatGPT has rolled out is about shopping. It now helps users to explore products employing a visual browser. However, this blog post mainly focuses on the three useful changes that ChatGPT has made. These consist of improved citations, shopping, access to WhatsApp, and search recommendations.
Need For OpenAI’s ChatGPT Regular Updations
Regular updates are done to ChatGPT to improve its overall functionality for a better user experience (UX). These updates are also done to address any issues with search quality, conversational capabilities, or adding new features like shopping, advanced voice modes, etc. This, in turn, makes ChatGPT more efficient, reliable, and helpful for users.
- Improved Information Retrieval and Search.
- Enhanced Capabilities in Conversation.
- New Functionalities and Features.
- Resolving Problems and Improving Performance.
- The Changing AI Environment.
ChatGPT has now become faster, efficient, and helpful, especially if you are short on time. Sources have become easier to read and verify. Trending questions are now being shown on autocomplete. WhatsApp replies have become easier to access and faster.
Recent Updations In ChatGPT For Enhanced User Experience (UX)
Several new features have been added to OpenAI’s ChatGPT search tool. The most recent updates among them are discussed in this section.
Availability Of New Shopping Features
Increased shopping functionality is the most significant of all additions in the recent updates. Your search for products, contrasting options, and directly buying items through ChatGPT is now easier. OpenAI clears the doubt that product results are not just advertisements, but are chosen organically. Based on your past chat history and current conversation, ChatGPT offers you product suggestions. It also takes into account your previous prices, pictures, and reviews. Every user who has access to ChatGPT can use these shopping features.
WhatsApp Search Feature Added
To use ChatGPT on WhatsApp, simply text 1-800-ChatGPT (+1-800-242-8478). One of the most added benefits of this feature is that you can have access to updated information even if you are offline. Same as the shopping features, this WhatsApp feature is also available to users in all those areas where ChatGPT works.
Improved Citations And Quick Search
Now you don’t face issues with verifying facts across different websites, as ChatGPT provides multiple sources of information. Its new highlighting feature now shows proper citation from specific sources. So, you can easily find which of the answers comes from where. The update works well for online reputation management (ORM) services if one’s site link appears as a citation source.
There are also other major improvements, such as autocomplete and trending searches, where suggestions are offered as you type in the search box.
ChatGPT’s New Memory Update With Enhanced Capabilities
The memory feature of ChatGPT allows AI to utilize your past conversations, combining them with your search and shopping, thus providing you with more accurate results. The feature is available in areas where ChatGPT works. The good news is that users have complete control over what ChatGPT remembers and what not. That means you can adjust the settings as per your preferences.
The Impact Of New Features On Brand Marketers
The search trends have changed. In contrast to Google, people are now using AI tools like ChatGPT to ask real questions. So, marketers have to find a way to show their website’s content in a way that users can find it helpful, i.e., by solving queries.
Messaging has become a common way to get help now. If someone needs to clarify a query or a doubt, they simply ask ChatGPT on WhatsApp. They might be expecting the same from your brand, too.
Brand marketers must focus on publishing clear, source-backed content. Now, context matters more than the content. Citation tools have raised the standards for evaluating the published information on a site.
Although the changes that occurred in the AI tools are small but, they are transforming the whole trend for fast search, concise answers, and enhanced user experience.
So, What’s Ahead?
With the recent updates gaining user trust, ChatGPT is becoming a preferred choice by people for finding new products and purchasing them online. OpenAI states that it is working to develop the commerce features and is planning to integrate them into the AI tool as people learn to adjust to the new updates. This implies that there might soon be additional ways for brands to use ChatGPT’s shopping features.
Future Trends for Conversational AI and ChatGPT
AI is now transforming people’s lives by becoming more advanced and hence, paving the way towards transformation in the digital landscape, too. With the introduction of generative AI for the general audience, ChatGPT is setting notable future trends in the market.
- Fundamental research on LLMs
- Commercial use of LLM APIs
- Impact of ChatGPT on data and analytics.
- LLMs entrust a new generation of products.
Key Takeaways
With an emphasis on shopping, WhatsApp integration, and enhanced information retrieval, OpenAI’s most recent updates to ChatGPT greatly improve the user experience (UX). Users can now browse products, evaluate options, and get tailored suggestions based on previous interactions thanks to the new shopping features. Furthermore, ChatGPT is easily accessible through the WhatsApp feature, which offers up-to-date information even when offline. Better citation tools allow users to more efficiently check facts. All things considered, these improvements show a change in the way people look for information, highlighting the necessity of trustworthy and understandable content from brand marketers. ChatGPT’s commerce features will be further integrated in future updates. As the best digital marketing agency in India, Obelisk Infotech specializes in various brand marketing services to help your business grow. To know more about our company profile, do have a look at our LinkedIn.
