Boost your business growth with top-notch PPC management services

PPC, also known as Pay-per-click advertising, is an excellent way to drive brand visibility, get more qualified leads and expanding the existing customer base. Gain an edge over your competitors with the best PPC marketing services.

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Pay-Per-Click Marketing

PPC Services

Obtain the best PPC management strategies for your business needs

With the ever-shifting digital landscape, companies are always on the search for effective techniques to promote their brands. The primary aim is to acquire qualified leads you can convert to potential customers. At Obelisk Infotech, we offer high-quality PPC services in India, display advertising, social advertising, meta advertising, and more.

These include

  • Quality score
  • Allocation of budget
  • Campaign structure
  • Keyword research

Opt for the right PPC advertising services to boost brand growth

The expanding digital landscape leads companies, startups, or MNCs, to opt for effective ways for advertisement. It is essential to capitalize on different advertising venues in order to derive maximum benefits. That can ultimately lead to an increase in the conversion rates, lead generation, and overall sales of the brand.

However, using different tools and channels doesn’t automatically guarantee the visibility of the brand to the right audience. For that, the right combination of digital marketing is pertinent. One of the best ways to put your brand in the forefront of the digital space is to go for PPC advertising.

PPC ads offer excellent ROI and can drive up brand growth substantially. In essence, opting for the right PPC services in India can help you make significant profits in the long run. However, here, choosing the best PPC company India is utterly crucial.

At Obelisk Infotech, we offer a comprehensive list of PPC marketing services ranging from PPC budget allocation to choosing the best PPC ads and monitoring the campaign. As the best marketing agency in India, you can expect world-class results with total transparency from us.

Our PPC management services

Keyword Analysis

Keyword analysis

One of the most integral aspects of an efficient PPC campaign is keyword analysis. That is why our esteemed team of PPC experts conducts extensive research to get the list of the right keywords.

Channel Strategy

Channel strategy

After that, a reliable channel strategy is needed to set up the campaign. You can definitely rely on our PPC specialists to decide on the best strategy for enhanced brand promotion.

PPC Campaign Monitoring

Monitoring

Setting up the PPC campaign doesn’t end the work. It is essential to keep track of the PPC campaign in order to make changes, if needed.

Competitive Analysis

Competitive analysis

Having an accurate assessment of your competitors is crucial to gaining success on your PPC campaign. That is why our PPC experts compile a detailed report on your top competitors.

Negative Match

Negative match

One of the effective tactics that we use to optimize the PPC campaign is a negative match. Here, certain keywords or phrases are excluded from the ad search. It means that when users search for that particular keyword, your ad won’t show.

A-B Testing

A/B Testing

Understanding the effectiveness of PPC ads is important. That is why we develop different variations of page elements like image, CTA, etc., to see which clicks the best with the target audience.

Does your business really need pay-per-click marketing?

Can PPC marketing really benefit my business? This is the question that most clients often ask. It is not absurd to want to know the advantages of a marketing strategy before making an investment. Take a look at why choosing PPC strategies is the best choice for your business –

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You get quick results

Often, brands emerging in the digital market space need quick results. For that, opting for a PPC campaign is a perfect choice. Excellent quality core, correct bid for the keyword, and effective ad placement can drive up the traffic rate. You can expect results within the very first week of the campaign initiation.

However, Google Adword services in India experts need to keep a close eye on the campaign to make sure that it is updated. Here, PPC auditing plays a major role.

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It is easy to target qualified customers

PPC ads are hyper-target, making it easy for brands to reach out to potential customers with ease. With this targeted strategy, you can now make your brand available to the consumers that you can add to the existing client base.

Brands can create ads targeted to specific customers to get more leads and conversions. That way, you can influence people to purchase your product or obtain the services of your brand.

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Tracking results is a hassle-free process

After setting up the PPC campaign, tracking results is crucial for its success. Our PPC services in India experts need to assess the analytics and understand them in order to know how the campaign is performing. That way, necessary changes can be made to optimize the PPC campaign.

For instance, A/B testing is an excellent way to see what works and what doesn’t. You can try different things and observe which impacts the target audience the most. The information you get will help you to set up an effective campaign.

PPC ADVERTISING CAN BE CHALLENGING

Get to know the basics of Pay-Per-Click Marketing

Pay-Per-Click Marketing is a crucial aspect of digital marketing. In this internet marketing model, the advertisers offer a specific amount of money when their ad is clicked by the users. These paid advertisements aid in increasing the traffic rate to the website. There are various types of PPC services in India that brands can choose from.

Significance of PPC advertising

Setting up the best PPC advertising campaign is not an easy feat

Significance of PPC advertising

Significance of PPC advertising

It is without a doubt that PPC advertising is expensive. You will need to allocate a significant budget to reap the benefits of the PPC campaign. However, with the right strategies, you can use PPC to your advantage.

Developing the best Pay-Per-Click campaign requires the right mixture of strategic planning and data

Track Conversions

An efficient PPC campaign involves assessing the conversion rates and turning potential leads into loyal customers. It is essential to understand the gaps in the campaign and implement the changes if needed. Moreover, it also offers information on how well the ad campaign is working.

Manage Your PPC Dollars: Set a Sensible Budget

PPC campaign is no doubt expensive. That is why it is essential to set up a proper budget for the campaign. Experts maximize the PPC budget by adopting different tactics. That way, you can develop a cost-effective PPC campaign.

Find Niche Keywords: Long-tail Keyword Strategy

Another excellent SEO technique that you can use to complement the PPC campaign is to use long-tail keywords. These long-tail keywords are longer and much more specific. With this tactic, you can gain a conversion rate with reduced search traffic.

Good Writing: Don’t Ignore It

Content writing is the basis of an excellent PPC campaign. Nothing beats competition as well-written content. Here, the concentration must be on the creation of relevant yet trending content. Compiling it with the PPC ads will give effective results.

Online Marketing Campaign

Choosing between SEO and PPC

Brands often get confused about whether SEO or PPC is the right marketing strategy for your brand. In most cases, it is a powerful combination of both that offers maximum benefits for the business. However, for that, a detailed report on target demographics and their activities in the digital world is essential.

SEO and PPC
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SEO (Search Engine Optimization)

SEO is an effective marketing strategy that can aid in improving brand awareness while establishing authority over the market. Moreover, it also leads to an increase in the organic traffic rate to the website. Though SEO is a much-talked-about strategy, it’s essential to understand that SEO is time intensive.

That is why companies wanting to get quick results do not prefer this technique. Flexibility, instant results and excellent traffic rate can be achieved with PPC services in India.