Frequent Google Crawling: A Potential Red Flag for Your Site

Frequent Google Crawling

According to Google Analyst Gary Illyes, website owners should take security measures if they see that Google is aggressively crawling their page, as stated in a recent LinkedIn post. Even though an increase in crawling activity might sometimes point to positive developments, Illyes warns that it can also point to underlying problems that require immediate […]

Insights on Google’s Ranking Systems & Signals

adapting seo strategy

SEO, or search engine optimization, has long been a topical topic. It’s likely such changes will persist as 2024 approaches. Google’s algorithms are constantly evolving, impacting how websites are ranked. We’ll also assess the top SEO tactics available today. We’ll discuss how using tools like Schema Markup can give your website an edge. Comprehending these […]

Preparing for AI Search with Google Search Generative Experience (SGE)

Google Search Generative Experience

AI is here to stay in digital marketing, and advances in creative AI will likely completely change the way search marketing is done. Google’s Search Generative Experience (SGE) is now in its experimental phase, but it has great potential to disrupt established ways of thinking about search and, by extension, digital marketing. Ultimately, Google wants […]

Complete Guide to Google Analytics UTM tagging

Google Analytics UTM tagging

Google Analytics UTM tags are revolutionizing the digital marketing world. Today, most leading companies use UTM tagging along with digital marketing efforts to maximize their gain and identify campaigns that are making more conversions and generating more traffic for the company. Also, you will be surprised to know that companies that use UTM tagging are […]