Google Warns: Overemphasis on Links Might Be Unproductive
Google Reveals Tips to Enhance SEO via Internal Linking
New Insights on Perplexity AI Bring Positive News for SEO
Google Weighs In: Is Desktop SEO Still Relevant?
Frequent Google Crawling: A Potential Red Flag for Your Site

According to Google Analyst Gary Illyes, website owners should take security measures if they see that Google is aggressively crawling their page, as stated in a recent LinkedIn post. Even though an increase in crawling activity might sometimes point to positive developments, Illyes warns that it can also point to underlying problems that require immediate […]
Google’s Guidelines on Acceptable Duplicate Content for Local SEO
Insights on Google’s Ranking Systems & Signals

SEO, or search engine optimization, has long been a topical topic. It’s likely such changes will persist as 2024 approaches. Google’s algorithms are constantly evolving, impacting how websites are ranked. We’ll also assess the top SEO tactics available today. We’ll discuss how using tools like Schema Markup can give your website an edge. Comprehending these […]
The Continued Relevance of Desktop SEO
Preparing for AI Search with Google Search Generative Experience (SGE)

AI is here to stay in digital marketing, and advances in creative AI will likely completely change the way search marketing is done. Google’s Search Generative Experience (SGE) is now in its experimental phase, but it has great potential to disrupt established ways of thinking about search and, by extension, digital marketing. Ultimately, Google wants […]
Complete Guide to Google Analytics UTM tagging

Google Analytics UTM tags are revolutionizing the digital marketing world. Today, most leading companies use UTM tagging along with digital marketing efforts to maximize their gain and identify campaigns that are making more conversions and generating more traffic for the company. Also, you will be surprised to know that companies that use UTM tagging are […]