From the start, it was considered that the greater the number of back-links a page or a site has, the more reliable it becomes. A link is often viewed as a recommendation, mainly when it is from authoritative sources. Aira notes that about 53% of marketers tend to believe that link-building continues to have a positive impact in the future, with 41% considering it to have less impact.
So, what is Google mentioning regarding the back-links for the website?
John Mueller, the search advocate of Google, has the real answer related to link building and the reason why it impacts the search engine ranking. In our post today, we are going to discuss whatever Google Search Advocate mentions on Reddit related to website backlinks that suggest that over-focusing on the links proves a waste of time or results in being unproductive.
Importance of Link Building
Why do you need to build links for your website?
Why build links on the website? Website backlinks remain important because they act as currency based on trust for search engines such as Bing, Google, Yahoo, and more.
It has been since high-quality websites have been linked back to their sites, with search engines noticing them as a real vote of confidence. The witness is like the sign where the content you place out remains valuable and relevant, increasing your scope to get ranked whenever there is a specific search of the keyword.
The website starts to show whenever the searcher is searching for distinctive keywords, increasing the scope for getting the right organic traffic.
But you should know that link building is more than just ranking. Whenever there are backlinks from reputed websites under the niche the brand credibility and reputation also grow. It acts as a real recommendation to the audience who is interested, where you become a trustworthy source of information.
Furthermore, adding backlinks to the website enhances the user experience by linking them with more key resources, increasing the scope to gain hands-on knowledge of the subjects. SEO link building becomes an investment that pays off in several ways. It drives quality traffic, builds trust to keep the users engaged, and leads to the ideal online existence
Is Over-focusing On Links Likely a Waste of Time?
John Mueller, Google’s Search Advocate, commented on Reddit whenever individuals asked why the backlink checkers are displaying varied backlinks with the consensus of new websites that are completely indexed. This question was specifically asked by individuals facing issues related to link building.
He added that he has a couple of back-links across the Google Search Console for the external links page, which had gotten a couple more.
But, Ahrefs mentions that it has none, and here are the reasons involved. The website is completely new; however, it never matters that everything here gets indexed or operates appropriately, as there is always a reason here.
Mueller stated that there is no other way of getting the links counted online with each tool’s mode of data collection out of the crawling, as there are real reasons why the data gets collected, which are extremely different for every tool.
How to Build Link Building for Your Website and Get Them Rank on SERPs?
Whenever the questions raised out of link building to get ranked onto the search engines is what John Mueller focused on. He added that the recommendation focused on something other than the real counts of the links. There are numerous ways search engines discover websites, including sitemaps. There are more essential things related to the websites with over-focusing on the links, resulting in the waste of time and not enhancing the overall website.
Are Links Less Important Now?
As an answer to this question, we will now compare what Google mentions right before and after this update. For the past six months, Google often hinted that links are less essential than they were earlier. Therefore, one can have the ideal knowledge about it. Google mentioned that it uses these links as the key factor to determine the related website pages.
Google further mentioned that it uses the link for determining the related web pages.
Google even eradicated the word “important” from the further documentation related to the role of backlinks for the website. This indicates that SEO link-building is always different. It is all about generating quality links to have a positive impact while aiming for a higher number of website backlinks would be a waste of time.
Conclusion
The real powerhouse of SEO is focused on link building; however, inappropriate links often backfire on the SERP rankings. Therefore, look for the real warning signs of bad backlinks to avoid the rankings. Aim towards building quality links by following the right tips that allure the natural backlinks, establishing the website, while Google SEO authority builds through the strategic links.
Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.
Founder (Obelisk Infotech)
