It is essential to target the potential customers who are already late in buying with the long-tail keywords. This can be done with a Word tracker. Word tracker is the leading keyword research tool. You can take the seven-day free trial. As is known by seasoned professionals in the arena of online marketing, it is very clever to utilize keywords. The keywords mainly target those potential consumers who are already very late in the buying cycle. How do you find out what exactly these keywords are? Why are they so essential?
We are talking about the concept of targeting the so-called long-tail keywords here.
Long-tail keywords are those three or four phrases that are highly specific. The keywords are pretty clear to whatever you are selling. Consumers tend to look for what they are going to purchase whenever a customer uses a highly specific search phrase. In virtually every scenario, particular searches are far more likely to convert to sales than the general generic searches. These tend to be well geared towards the type of research that consumers typically do before purchasing.
Certain steps to research
The research has certain steps. The consumer becomes aware of a product. They seek information about that product in preparation for a possible purchase. The customer also evaluates the alternatives to the features and the prices for the product. The customer decides the decision for purchase. Then, they pull out their debit card to complete the transaction. The product is then evaluated by the consumer after buying it. Whether they want to keep the item or return the article is well decided.
The model to be utilized
As the model can be utilized, the above six-step path is present to purchase. You can probably already see that you need to target the customer who might be somewhere around step four. Next, the consumer makes the decision for purchase. Once they have made up their mind to purchase something, this is when they start utilizing very specific search phrases to seek out the target purchase.
Highly specific multi-word phrases
The highly specific multi-word phrases tend to be far easier to rank well. Generic single keywords and two keyword phrases are far more difficult to rank with.
For example, suppose your website sells guided mountain climbing tours in California. Consider targeting a generic phrase like travel at first. An adventure tour is commonly a type of excursion. In this excursion, people like to participate in while travelling on vacation after all.
Facing direct competition from the bigger websites
However, you could be facing direct competition from the bigger websites like Yahoo.com, CNN.com and Travelocity.com if you tried to follow that phrase. It is highly uncommon that you would be able to knock off any of those sites completely. These sites are present in the top ten. You cannot knock them off unless you are willing to invest a huge pile of money and loads of time.
The best phrase for you to target
Travel is not the best phrase for you to target anyway even more importantly. This is because many people who are searching utilizing that phrase are looking for items such as plane tickets, ocean cruises, or just doing very general research on where exactly they might like to go. Probably, they are not saying to themselves that they are looking for someone who sells guided tours. The tours should be guided for beginners to climb Mount Shasta so that they can take their family on a really fun trip this summer. If they were, they’d definitely be entering something other than travel.
Target a more specific phrase
Suppose you want to target a more specific phrase like mountain climbing. Still, you would definitely be up against heavy hitters like About.com, Wikipedia.org and the USDA forest services. Unless you sell everything that is related to mountain climbing for every mountain around the world, the traffic that you would get for that keyword is not likely to get converted to many more sales.
We have gathered some of the keywords that are highly specific to what you might be selling. These are those keywords that can start ranking for you right away. Traffic and sales can moreover be generated right away. Key phrases that relate to customers are much later in the buying cycle and here are at least three steps. Four steps and five steps might probably be present.
Take a look at California mountain climbing tours, beginner mountain climbing in California, guided mountain climbing tours, mount shasta family climbing tours. These are just a few instances of course. You can think of many more. There is a twofold point, however. The long-tailed keywords become much easier to rank for. People who witness by using long-tail keywords are far more likely to become buyers! This suggests that you could be creating pages that zero in on snagging searchers. These are the searchers who use the long-tail keywords. You can subscribe to the Keywords tool. Long-tail combinations are so different from one another potentially. Searchers might use these to buy what you offer. That means you will likely be creating more pages.
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Shilpa Goel is the co-founder of Obelisk InfoTech and works with her motivation to provide Digital Marketing services. She started her journey helping hand to hand with her husband and later she joined the company and started working as a co-founder.
She has acquired knowledge around digital services and pitching clients, lead generation, drafting strategies, executing them, and analyzing data for diverse categories ranging from FMCG, e-commerce, education, travel, banking, health, etc. Her only focus is to grow and educate clients and companies without charging a fortune.
She knows how to bring both the elements of work-life and balancing fun at work under one roof and create a delicate balance between the two.
Co-Founder (Obelisk Infotech)