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SEO Training in Tricity
That is why companies seek assistance from professionals that have extensive experience in handling SEO. This leads to the need for attaining knowledge and expertise in this field. More and more digital marketing professionals and enthusiasts are searching for SEO institutes nearby. Do you want to opt for the best digital marketing course in Zirakpur? In that case, choosing Obelisk Infotech is an excellent idea. We teach the basics of SEO and gradually progress to other aspects.
Our SEO Training Course
- Insertion of keywords within the URL makes it easy for consumers to navigate the site. Long and meaningless URLs will not attract potential customers.
- The title tag of the site must have the target keyword in a meaningful way. Make sure that it is limited to 55 characters
- Usage of heading tags for proper organization of the content within the site.
Apart from link building, you can write guests posts for other websites to optimize off-page SEO. Setting up efficient social media marketing also aids in improving site visibility to a great extent. Social bookmarking and influencer marketing, if done right, can boost the off-page SEO of your website. It is important to understand that using these methods will lead to results, but it will take a considerable amount of time.
In order to improve the visibility of your business on the local search engines, you need to focus on local link building and localized content. Moreover, it is vital to develop local landing pages for your business, including details such as the name of the company, address, phone number, and email id. Apart from this, listing the company in Google My Business is an excellent idea.
It is without a doubt that conducting keyword research the right way is critical for SERP ranking. That is what we focus on in the SEO training Zirakpur course.
Keyword research offers valuable insight into the mindset of the target audience. You actually get to know the search queries of the consumers and can plan your content accordingly.
Google Search Console
Previously, Google Search Console was named as the Google Webmaster Tools. The multiple tools present in this service help companies get more visibility and higher ranking. For instance, the URL inspection tool is impressive. With this tool, you can observe how Google renders or views the site. Another exciting tool is the Discover report. It gives publishers more information on how searchers discover their information or content. You can learn about this more in our SEO course in Chandigarh.
For SEO specialists, website auditing is extremely important. It gives them crucial information related to the performance, traffic rate, and speed of the website. Moreover, it also assists in the identification of the weak areas and what needs to be done to improve them. Besides, experts can use the data collected to get rid of sections or issues that might hamper the SERP ranking of the site. An efficient website audit needs to check out the page and image loading speeds, quality of the content, organic traffic rate, structured data condition, etc. In our digital marketing course in Zirakpur, we cover all these aspects.
- BASIC OF SEO
- SEO RESEARCH AND ANALYSIS
- ON PAGE OPTIMIZATION
- OFF PAGE OPTIMIZATION
- SEO TOOLS
- GOOGLE ANALYTICS
- What are search engines and Google algorithms?
- Google search architecture
- Ranking methodology
- Understanding the SERP and search operators
- Search algorithm updates
- SEO course fundamentals
- Google algorithm
- Search operators
- Indexing and caching
- Search commands
- Tags that help in SEO rankings
- Long-tail keywords
- Keyword research in SEO training
- Type of keywords
- Keyword research techniques
- Google Insights/Trends
- Choose right keywords
We start the SEO training course with the module on basic aspects of SEO. Here, our experts will offer you the information you need to have a solid knowledge of search engine optimization and how it works. It is a must-module for beginners and an opportunity to brush up on the existing knowledge for others.
- Market research
- What is traffic?
- Types of traffic
- What are keywords?
- Keyword research and analysis
- Competitors website analysis
- How to select the best keywords?
- Competitor analysis
- Customer reviews
- User experience
- Technical aspects
- Customer trust
- Keywords research and analysis
- Initial site analysis
- Keywords density
- Keywords placement
- Keyword stuffing
- Page mapping of keywords
- Title and meta tag optimization
- Anchor text
- Paragraph and tag optimization
- Page title
- Meta tags creation
- Canonical tags (URL optimization)
- Internal link building (overview)
- Sitemap creation and submission
- Robot.txt files use and creation
- Content optimization & planning
- Website verification code for search engines
- Google website guidelines
- Fundamental on-page factors
- Domain name optimization
- URL optimization
- Title tag optimization
- Meta tags optimization
- Headings and footer optimization
- SEO content writing
- Anchor links optimization
- Image tag optimization
- Sitemaps optimization
- Robot.txt and its importance
- URL redirecting techniques
- Canonical links
- Rich snippets (Schema)
- One box answer optimization
- What is page rank?
- What is domain authority?
- What are link popularity and link building?
- Importance of content marketing
- Social bookmarking submission
- Blog submission
- Articles submission
- Link exchange
- Web 2.0
- Google link building guidelines
- Important factors of link building
- Types of linking methods
- Links analysis tools
- Directories submissions
- Local business listing
- Classified posting
- Generating links from QA sites
- Guest blogging and commenting
- Press releases
- Social media links
- Document sharing links
- More advanced techniques
- Google Webmaster
- Google Analytics
- Screaming Frog
- Open Site Explorer
- Plagiarism Checker
- Disavow tool
- Page Speed Insight
- Google Tag Manager (GTM)
- Similar web
- Website Mobile Friendly
- Keyword density analyzer Tools
- Google Tools
- Yahoo/Bing Tools
- Rich snippet text Tool
- Comparison Tools
- Link popularity Tools
- Small SEO Tools
- Introduction to Google Analytics
- Installing Google Analytics
- How can Google Analytics help SEO?
- How to add Analytic code in the website?
- Advanced reporting
- Website analysis using various tools
- Open site explorer (MozBar)
Importance of SEO
Visibility and Rankings
Using the correct techniques will help you gain more visitors to your site. That will definitely have an impact on the conversion rates, sales, and revenues of the brand.
Batch Timing and Details
SEO Training course
|Duration :||45-60 days|
|Batch Timings :||9:00 AM – 11:00 AM, 11:30 AM – 1:30 PM, 2:30 PM – 4:30 PM, 4:30 PM – 6:30 PM|
|Batch Days:||Monday to Friday|
|Email ID :||email@example.com|
|Contact Number :||+91 1762 526321|
|Fees for the course :||Call or fill-up the form to know more|
Frequently Asked Questions
1. What are the benefits that you can get from our SEO training course in Zirakpur?
- High salary packages in different career roles
- Chance to apply in different career positions
- Extensive knowledge and expertise in this field
2. What are the different career paths you can choose after the SEO course?
3. Are SEO professionals in high demand in India?
4. Is having previous experience a criterion for completing this SEO course?
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