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Name: Obelisk Infotech
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SEO Training in Tricity

In this era of digital domination, businesses need to have a powerful online presence. That is the only way to increase brand visibility while expanding the existing customer base. In order to strengthen the digital footprint, brands are in search of ways that can maximize their presence in this virtual space. Here, SEO is an important criterion and needs to be optimized to get higher rankings in the SERPs.

That is why companies seek assistance from professionals that have extensive experience in handling SEO. This leads to the need for attaining knowledge and expertise in this field. More and more digital marketing professionals and enthusiasts are searching for SEO institutes nearby. Do you want to opt for the best digital marketing course in Zirakpur? In that case, choosing Obelisk Infotech is an excellent idea. We teach the basics of SEO and gradually progress to other aspects.

Our SEO Training Course

ON-Page SEO

On-page SEO is basically the SEO component that is focused on improving the elements present within the website. These include optimization of factors such as keyword density, content quality, page speed, and more. With these changes, you can increase the value of the website and expand its visibility to the target audience. As a result, it will get a higher position in the search engine rankings. Moreover, you will also get more traffic, which leads to more conversion rates, sales, and overall revenue. There are different ways you can optimize on-page SEO. These are –

Insertion of keywords within the URL makes it easy for consumers to navigate the site. Long and meaningless URLs will not attract potential customers.
The title tag of the site must have the target keyword in a meaningful way. Make sure that it is limited to 55 characters
Usage of heading tags for proper organization of the content within the site.

OFF-Page SEO

Off-page SEO, also known as off-site SEO, involves the usage of different techniques outside the site to improve search engine rankings. The main off-page elements include links, trust, social and personal aspects. Optimizing the various off-page SEO factors can increase website visibility and overall sales for the brand. In our SEO training in Chandigarh, we teach multiple ways to optimize off-page SEO. Link building is one of the most crucial aspects of off-page SEO. High-quality backlinks from reputed websites can increase the traffic rate significantly.

Apart from link building, you can write guests posts for other websites to optimize off-page SEO. Setting up efficient social media marketing also aids in improving site visibility to a great extent. Social bookmarking and influencer marketing, if done right, can boost the off-page SEO of your website. It is important to understand that using these methods will lead to results, but it will take a considerable amount of time.

Local SEO

Local SEO is the optimization of the SEO to make the business more relevant in the local search engine results. It is a great opportunity for brick and mortar stores that want to expand their businesses online. Taking advantage of the local SEO can aid in the growth of your business. However, local SEO differs from general SEO in different ways. Here, the strategies and techniques used are much more targeted and specific. In our SEO course in Chandigarh, we emphasize on attracting local consumers.

In order to improve the visibility of your business on the local search engines, you need to focus on local link building and localized content. Moreover, it is vital to develop local landing pages for your business, including details such as the name of the company, address, phone number, and email id. Apart from this, listing the company in Google My Business is an excellent idea.

Keywords Research

Keywords have been a crucial aspect of SEO ever since its existence. However, now the concept has gained relevance considerably. In today’s era, professionals dedicate a considerable amount of time to extensive keyword research. That way, you can get the list of target keywords, which can be used throughout the website for SEO optimization.

It is without a doubt that conducting keyword research the right way is critical for SERP ranking. That is what we focus on in the SEO training Zirakpur course.

Keyword research offers valuable insight into the mindset of the target audience. You actually get to know the search queries of the consumers and can plan your content accordingly.

Google Search Console

Google Search Console is an excellent feature offered by the search engine giant for free. With this service, you can keep a track of and maintain your website’s ranking in the Google search engine page results. Google Search Console enables you to have a better understanding of how Google ranks websites on the SERPs.

Previously, Google Search Console was named as the Google Webmaster Tools. The multiple tools present in this service help companies get more visibility and higher ranking. For instance, the URL inspection tool is impressive. With this tool, you can observe how Google renders or views the site. Another exciting tool is the Discover report. It gives publishers more information on how searchers discover their information or content. You can learn about this more in our SEO course in Chandigarh.

Website Audit

A website audit is basically an overall assessment of the site or a particular webpage before SEO or website restructure is done. Auditing of the website aids in understanding if it is fully optimized or not. In case, the traffic goals are not met, you can easily improve or implement techniques to enhance the performance of the site.

For SEO specialists, website auditing is extremely important. It gives them crucial information related to the performance, traffic rate, and speed of the website. Moreover, it also assists in the identification of the weak areas and what needs to be done to improve them. Besides, experts can use the data collected to get rid of sections or issues that might hamper the SERP ranking of the site. An efficient website audit needs to check out the page and image loading speeds, quality of the content, organic traffic rate, structured data condition, etc. In our digital marketing course in Zirakpur, we cover all these aspects.

SEO Syllabus/Module

What are search engines and Google algorithms?
Google search architecture
Ranking methodology
Understanding the SERP and search operators
Search algorithm updates
SEO course fundamentals

Google algorithm
Search operators
Indexing and caching
Search commands
Tags that help in SEO rankings
Long-tail keywords

Keyword research in SEO training
Type of keywords
Keyword research techniques
Google Insights/Trends
Choose right keywords

We start the SEO training course with the module on basic aspects of SEO. Here, our experts will offer you the information you need to have a solid knowledge of search engine optimization and how it works. It is a must-module for beginners and an opportunity to brush up on the existing knowledge for others.

Market research
What is traffic?
Types of traffic
What are keywords?
Keyword research and analysis
Competitors website analysis
How to select the best keywords?

Competitor analysis
Customer reviews
User experience
Technical aspects
Customer trust
Keywords research and analysis
Initial site analysis

Keywords density
Keywords placement
Keyword stuffing
Page mapping of keywords
Title and meta tag optimization
Anchor text
Paragraph and tag optimization

The module on SEO research and analysis focuses on the different parameters that are used to assess a website. Here, you will know more about the various tools used for SEO analysis. Apart from this, how to conduct proper keyword research is also taught here in detail.

Page title
Meta tags creation
Headings
Canonical tags (URL optimization)
Internal link building (overview)
Sitemap creation and submission
Robot.txt files use and creation
Content optimization & planning
Website verification code for search engines

Google website guidelines
Fundamental on-page factors
Domain name optimization
URL optimization
Title tag optimization
Meta tags optimization
Headings and footer optimization
SEO content writing

Anchor links optimization
Image tag optimization
Sitemaps optimization
Robot.txt and its importance
URL redirecting techniques
Canonical links
Rich snippets (Schema)
One box answer optimization

In our excellent on-page SEO optimization module, we offer valuable suggestions and tips to increase the SEO-friendliness of the website. For this, we focus on providing information on how to change the URL structure, anchor texts, header section, etc.

What is page rank?
What is domain authority?
What are link popularity and link building?
Importance of content marketing
Social bookmarking submission
Blog submission
Articles submission
Link exchange

Web 2.0
Google link building guidelines
Important factors of link building
Types of linking methods
Links analysis tools
Directories submissions
Local business listing
Classified posting

Generating links from QA sites
Guest blogging and commenting
Press releases
Social media links
Document sharing links
More advanced techniques

In the off-page optimization module, we teach the different ways you can improve the SERP ranking of the site outside the website. The main aim is to make you understand how to attain an impressive social authority.

Google Webmaster
Google Analytics
Semrush
Woorank
Screaming Frog
Mozbar
Ahref

Open Site Explorer
Plagiarism Checker
Disavow tool
Page Speed Insight
Google Tag Manager (GTM)
Similar web
Website Mobile Friendly

Keyword density analyzer Tools
Google Tools
Yahoo/Bing Tools
Rich snippet text Tool
Comparison Tools
Link popularity Tools
Small SEO Tools

To make sure that you are on the path to becoming an SEO expert, we provide detailed sessions on various SEO tools and their uses. Here, you will know their importance and how to use them for the best results.

Introduction to Google Analytics
Installing Google Analytics
How can Google Analytics help SEO?
How to add Analytic code in the website?
Advanced reporting
Website analysis using various tools
Open site explorer (MozBar)

Setting up the SEO campaign is not the end of the task. In order to make sure that you get the desired result, it is vital to keep track of the analytics. For that, we provide tutorials on Google Analytics.

Importance of SEO

Visibility and Rankings

SEO offers a wide range of benefits. These include an increase in visibility and rankings in the search engine result pages. When the visibility of a brand increases, more and more consumers view your business. This leads to an increase in the traffic rate and conversion rates. Here, search engine ranking and visibility are interlinked. If your business ranks higher on SERPs, you can expect an increase in site visibility. In order to attain visibility and a better ranking, SEO optimization is vital. Without SEO parameters checked, you cannot expect the site to be on the first page of the search engine rankings.

Web Traffic

Web traffic is a critical component of online brand success. The more online traffic you have to the site, the more you have the chance to convert the visitors into potential customers. However, the rate of web traffic that your site gets depends on different factors. These include the impact of the brand on the online world, the quality of leads generated, visibility of the brand, etc. One of the main advantages that you can get from SEO is an increase in the traffic rate of the website.
Using the correct techniques will help you gain more visitors to your site. That will definitely have an impact on the conversion rates, sales, and revenues of the brand.

Trustworthy

Previously, unethical methods and questionable techniques were used to get better positions in the search engine rankings. However, search engine algorithms have improved significantly in the past few years. Now, websites stand a chance of getting a penalty if they are caught using unethical means. In order to establish trustworthiness within searchers, you need to focus on improving the SEO, thus leading to better rankings in a legit way. However, keep in mind that SEO takes time and involves effort and patience.

Growth

SEO offers brands the excellent opportunity to capture audience attention. In order to expand the existing customer base, it is vital for businesses to put their service or products and other relevant information on the forefront. People need to know that your brand exists in order to attain the services or products. With SEO, you can get a higher ranking on the SERPs.

User Experience

SEO-optimized website offers detailed information on the brand and the services or products it provides. Moreover, user experience is a vital component in SEO. You need to make sure that your website offers hassle-free navigation for visitors. If the navigation is complex, users are unlikely to visit your website again.

Keywords

Keywords are the words or phrases that searchers use to search for what they want in the search engines. Websites use keywords in their online content to get more traffic. If your site has a keyword that matches the user’s interest, you can expect more visitors. Choosing the right keywords play a crucial role in the online success of your business.

Batch Timing and Details

SEO Training course	Information
Duration :	45-60 days
Batch Timings :	9:00 AM – 11:00 AM, 11:30 AM – 1:30 PM, 2:30 PM – 4:30 PM, 4:30 PM – 6:30 PM
Batch Days:	Monday to Friday
Email ID :	info@obeliskinfotech.com
Contact Number :	+91 1762 526321
Fees for the course :	Call or fill-up the form to know more

Frequently Asked Questions

1. What are the benefits that you can get from our SEO training course in Zirakpur?

There are various advantages you can get from our SEO training in Chandigarh. These are –

High salary packages in different career roles
Chance to apply in different career positions
Extensive knowledge and expertise in this field

2. What are the different career paths you can choose after the SEO course?

There are various career roles that you can opt for after completing our SEO course in Chandigarh. These include marketing analysts, search engine marketers, SEO managers, digital marketing, content marketer, etc.

3. Are SEO professionals in high demand in India?

The scope for SEO professionals is bright in India. The ever-evolving digital landscape and online preference of businesses have led to the need for SEO experts. You can apply in different positions and get an impressive salary package.

4. Is having previous experience a criterion for completing this SEO course?

No, having previous experience is not a criterion for completing this SEO course. In fact, you can be a fresher in this field and opt for this course. However, if you have some experience or knowledge, you might find it easy to grasp the concepts taught.

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