The future of search is going to change with the evolving landscape of digital marketing. Google has decided to give importance to AI overview ads instead of organic search.
This will have a drastic impact on online search, learn more about this through this blog.
Understanding the Use of AI in Search
From coding to marketing AI is significantly re-constructing business worldwide. It’s not an unexpected shift in using AI in search engines.
Utilizing AI in Google search will drastically improve user search experience by providing more precise and accurate relevant search results for each query.
An AI overview search would be more targeted and to the point which will enhance the user interaction and make it easier for them to find the right solution to their query.
The Impact on Organic Search
To be on the top pages on Google search results page companies need to invest a lot of their time and effort in optimizing their page. This can be time-consuming as they need to continuously modify their SEO for ranking.
Now that AI comes into the picture companies need to adjust their strategies. Especially it will be very difficult for those companies who just invest in SEO as these AI overview ads are overpowering organic search results on the SERP.
The organic search results are pushed down further on the result page thus making it difficult for companies to drive organic traffic.
What is The Role of Ads in This New Era of AI?
As AI is given more importance organic search results will lose their value over AI. For businesses to stay at the top-ranking pages they need to invest in paid search campaigns over SEO. This will help them maintain their online presence.
The disadvantage associated with this change is that it will increase the cost of advertising as there will be more competition among businesses to rank their ads. On the other hand, by leveraging AI they can easily design ads that will resonate more with their target audience. It will lead to more personalized marketing and high return on investment.
How to Get Adjusted with This Change?
- Stay updated on the trends of AI and machine learning this will help you stay ahead of the competition.
- Start investing more in your paid advertisement compared to SEO. This would include focusing more on data-driven insights to craft and tailor your ads accordingly to suit your consumer preferences.
- Make your content optimized for AI overviews which will help you drive traffic on your site and increase conversion rate.
- Implement other strategies of digital marketing such as email marketing, and social media to connect with your audience in a more personalized way, do not just rely on paid ads and SEO.
What is The Future of Search Engine?
Businesses that want to thrive in the digital era must start working on AI overview and ads aspects as Google has already decided to put more importance on these aspects over organic search.
The future of search will be more targeted and specific towards finding the right solution for the consumer query. With the advancement in AI, the amount of information provided to the users will modify dynamically.
Conclusion
The landscape of future search will have a great impact. Though it might seem challenging for certain businesses that completely depend on SEO to drive traffic for their site. This organic search was a good option but with the increase in AI and its application, this is fading with time.
Now that Google has decided to choose AI overview and ads over organic search companies should also pull up their socks and be prepared and ready for the change.
Google paid ads and AI will have a more tailored and personalized experience for the customers and the companies will be able to deliver value added solutions to their consumers. Businesses need to make sure that they opt for these new advances in the era of AI if they want their business to sustain.
Overcoming the challenges and understanding the benefits will help the business thrive for a longer time in the competitive market help drive traffic, and increase return on investment.
Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.
Founder (Obelisk Infotech)
