Google has recently explained how to tackle 404 errors and redirects during website migrations while having a focus on Google Search Console’s validation process. The ‘mark as fixed’ feature is to track progress, not to speed up the reprocessing. It is acceptable to return a 404 error for non-existent pages, but appropriate redirects and status codes are as important. Though changes are processed fast, larger sites may take more time to implement the changes. Proper site performance is essential for maintaining search rankings. These issues need to be fixed as they may affect your SEO rankings.
A 404 status code informs a user that the page they have requested is not available. The hypertext transfer protocol response codes used on the web include 404 and other response status codes. This error signifies that the webpage a client has requested was not found by the server. The error messages are shown as “404 Error,” “404 Page Not Found,” and “The requested URL was not found.” These codes are produced when a user accesses a web page that has been moved or a link breaks.
Why does the 404 Error Code Appear?
The process works by the servers responding to client requests when they attempt to visit a webpage. Thus, when a client tries to access a webpage that has been moved, or their link has been broken and not redirected, they receive a 404 error code on the page. The error can also be shown as “Not Found.” This can happen in any web browser.
Comprehending Validation in Search Console
Instead of being a tool to expedite the reprocessing of site modifications, the “mark as fixed” feature in the Search Console serves as a tracking tool to analyze progress. A Reddit user’s experience with ranking losses after a website migration prompted this clarification.
How To Handle 404 Errors On Web Pages?
If the 404 error shows on the non-existent pages, it is not a matter of concern. However, for active web pages that show a 404 error code, one must follow some important steps to fix the issue. This includes fixing the underlying issues, enforcing proper redirects, and assuring new content returns a 200 status code. Additionally, the internal links must be updated and the sitemap must be refreshed with recent dates. Here are the key points in the process of fixing these errors:
Check your browser
Setting up 301 redirects
Disabling themes and plugins
Fixing file permissions
Configure .htaccess file
Finally, check the domain and DNS settings
Processing Timeline & Implementation
Google usually processes recently implemented changes quickly. However, large websites or older issues may take more time to complete processing. These changes require a proper technical implementation to be successful such as:
Proper redirect configuration
The right status code returns
Revised internal linking structure
Recent sitemap information
Effect on Website Rankings
Website migrations can drastically impair search rankings when not executed properly. While Search Console delivers useful tracking abilities, its immediate function concentrates on fixing implementation rather than expediting the processing of changes. A detailed technical implementation is crucial for successfully migrating the sites.
Why Is It Important To Fix 404 Error Code Issues?
It is not a cause of concern if the 404 error page occurs occasionally. This way, they do not cause any issues with the search rankings of other pages. Or, if it does, the issue can be easily resolved. But, the more frequent errors or even when occurring occasionally still need to be fixed.
It could affect a large section of your website.
Issues like server misconfigurations, and site codes need to be fixed.
These errors hurt your SEO efforts.
Broken links must be immediately fixed.
Conclusion
Addressing 404 errors and executing proper redirects is fundamental for maintaining the well-functioning of a website, particularly during site migrations. While occasional 404 errors may not significantly affect overall search rankings, frequent issues can lead to more problems that become difficult to fix, comprising negative effects on SEO and user experience. It is important to take into account the technical implementation and regularly audit links & redirects to provide a smooth navigation experience for users. By actively handling these aspects, website owners can protect their search rankings from falling and maintain a strong online presence, eventually contributing to their site’s success.
Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.
Founder (Obelisk Infotech)
