Have you ever wondered how Google really works or finds websites? How does it show you results instantly when you press enter with something written on the search bar? There are a lot of technical stuff going on but internal links help join pages on the same website.
Links within a website are very important for SEO because they help search engines find new pages and figure out how the site is organized. The website’s content is important, but how it all goes together is even more so.
Think of your website as a big house. The halls connect the rooms, which are like pages. People may get lost and leave if the halls aren’t clear or don’t lead to interesting rooms. People will stay longer if they are clear and take people to fun places.
To Google, a visitor to your site is like a. It needs to find all the rooms and figure out how they are linked. Links inside Google help it do this. Think of them like signs that show the way from one room to another. So, today, let’s talk about interlinks and how they contribute to the newest Google SEO guidelines.
Why Are Internal Links Important?
Now, this is a great question but if you don’t understand it from a technical POV, let us explain in easy terms. Here’s a list of all the ways internal links are super important for SEO.
1. Help People Find What They Want
Picture yourself getting lost on a website. You can use internal links to find your way to the right pages. People will like this more and stay on your website longer because it makes it easier for them to find what they need.
2. Tell Google What’s Important
Internal links help Google’s robot (called a crawler) figure out which pages on your site are the most important. In search results, this helps Google decide where to put your page.
3. Help people find their way around your website
Internal links that are put correctly make it easy for guests to find their way around. This makes your website easier for people to use and more fun to look around.
4. How to Make Good Use of Internal Links
Use Anchor Text That Describes: Instead of just saying “click here,” explain the page you’re linking to. For example, don’t use “click here” to link to a page about cats. Instead, use “learn about cat breeds” instead. This tells Google about the related page.
5. Link to Pages That Matter
You shouldn’t just link to any page. Make sure the links you make make sense and lead to topics that are connected. This helps Google figure out how your page is put together.
6. Don’t go overboard
Overwhelming links on your website might damage it. Make sure everything is fair and good. Then, work on creating relevant and practical connections with those links.
7. Use correct HTML
Use the right HTML code (<a> tag) when you make links. This code tells Google that you’re leaving this page and going to another one.
One Thing to Keep in Mind!
Don’t forget that linking to other pages on your own site is only one part of SEO. If you only keep working on correct HTML for links, you might miss other important SEO factors like site speed, content quality, and backlinks from outside sources, all of which are necessary to raise your website’s score.
You should also work on making your site load fast, adding good content, and getting other sites to link back to it if you want to raise its rank. Your general SEO approach will be better if you work on these things.
The Bottom Line
Thanks for reading. Now you know what changes Google made to the rules for links and how to use them to improve your SEO. These tips will help you build a strong network of internal links for website. This will help it rank higher in search results and give people who visit it a better experience.
Sandeep Goel is the founder and CEO of Obelisk Infotech, with over a decade of experience in digital marketing. He started his career as an SEO Analyst, refining his skills with US clients, which deepened his understanding of digital culture. Sandeep is passionate about writing and regularly shares insights through blog posts. He plays a key role in company growth by implementing processes and technologies to streamline operations.
Founder (Obelisk Infotech)
