According to a statistic, LinkedIn has over 930 million users from over 200 countries, which makes it one of the top professional platforms of our era. With so many people on the app, how do you ensure that your profile stands out and makes a difference? After all, whether you are job hunting, a recruiter or a business owner, building a brand identity for yourself is necessary. Simply updating your profile with your recent qualifications will not help in the crowd of professionals present on the app. Well, there is a simple solution – we recommend you optimize your LinkedIn profile.
When you optimize your LinkedIn profile, you will appear in search results, receive more contact requests, get greater brand visibility, and come across as a professional. All of these have a major contribution to your brand identity and can help you build a larger network. But the question is – how to optimize LinkedIn profiles? Although it might be a bit difficult to tailor your profile so that it stands apart from millions of people, we are here to break it down.
In the following article, we provide you with the top tips that will help you optimize your profile on LinkedIn in no time. So, what are you waiting for? Jump right into the article and get started with optimizing your LinkedIn profile for better opportunities and networking.
Tips To Optimize Your LinkedIn Profile
Although optimizing your LinkedIn profile is quite easy, you must remember that you must keep on adjusting your profile based on recent trends and industry needs. With the advancement of technologies, every industry often reevaluates itself and adjusts based on customer demands. Once you perform LinkedIn profile optimization, your job does not end there. You must ensure that your profile stays relevant, stands out from other professional profiles on LinkedIn, and attracts visitors.
Now, let us go ahead and look at a few actionable tips that will help you optimize your LinkedIn profile and allow you to reap the benefits in no time:-
1. Identify Relevant Keywords That You Want Your Profile To Show Up For
The first and foremost step to optimizing your LinkedIn profile is to research the keywords that you want to rank for. For example, if you are a developer and looking for freelancing opportunities, you must ensure to include keywords that your target audience (businesses and startups looking for freelance developers) might be searching for. An easy way to find relevant keywords is to think of the phrases that come to your mind when you are facing the same challenges. You can also perform keyword research using external tools, ask your current clients for insights, or search on Google.
2. Optimize Your Profile Headline On LinkedIn
Your LinkedIn headline must accurately convey to your audience what your job is or what you do. Ensure that it is crisp and precise to immediately attract user attention. After all, an information overload might cause users to miss out on important and relevant details. A great tip to keep in mind – use a headline that showcases the impact your work has and why you are the best fit.
3. Write A Clear And Informative Profile Summary
Profile summaries are a great way to communicate your skills and potential to profile visitors without engaging in a conversation. A clear, informative, and helpful profile summary covers these points:-
- An insight into who you are
- What skills do you have
- What value you can provide to clients
- Contact information that people can use to reach out to you
- Clear and actionable CTAs
4. Post Relevant Content
This tip is not directly related to optimizing your LinkedIn profile, but can undoubtedly help you build a network. It will help you stay relevant to potential clients while ensuring you are in constant touch with your connections. Another great advantage is that it keeps you in the mind of your audience and potential future clients. After all, out of sight, out of mind is quite true for social media.
5. Add Your Skills Section
LinkedIn allows users to add up to 25 skills to their profiles and we recommend utilizing it to get in touch with relevant connections.
6. Optimize Your LinkedIn Resume
Although this tip seems obvious, a lot of LinkedIn users often ignore it. We recommend optimizing your LinkedIn resume and filling out relevant details to stand out from the crowd.
When you optimize your LinkedIn profile, you take the first step towards building a professional brand for yourself. The platform is a great way to connect with other professionals, get in touch with potential clients, or access career opportunities. We hope the above article helped you get started with optimizing your LinkedIn profile. Remember that the article barely scratched the surface and there is a lot more to LinkedIn optimization. If you are a beginner in SEO and are looking for expert SEO help, we recommend getting in touch with a professional LinkedIn profile optimization service provider.
Sandeep Goel is the founder and CEO of Obelisk Infotech. He is a 1st generation entrepreneur working for over a decade and providing digital marketing services worldwide helping startups and building visibility for businesses through content and digital marketing.
He started his career as an SEO Analyst with US clients, which helped him polish his search engine optimization skills and gain a better understanding of digital culture and enhance his sales and marketing skills.
He also loves to write and regularly shares his views on blog sections. He is instrumental in company growth by creating and implementing processes, platform partners, and technologies to streamline operations at the micro and macro levels.
Founder (Obelisk Infotech)