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Local SEO Tips & Advice

These local SEO tips are for businesses who want to improve their visibility in local search results, which are those for which Google lists 3 local businesses and a map above their normal search results.

Depending on your business, and how your website is set-up, you might not be able to implement all of these tips, […]

By |April 7th, 2016|Blog|0 Comments

Building a Keyword-Driven Content-Marketing Strategy Is Key

It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true — keyword-stuffing once helped pages get ranked well, even if the content wasn’t valuable.

Now, that’s not the case. Search algorithms have succeeded at offering the valuable content that people are looking for […]

By |April 1st, 2016|Blog|0 Comments

It’s Time to Rethink Your SEO Approach for 2016

Recently, Google has made some big changes in how it ranks websites, leaving enterprise companies with the difficult task of reworking their search engine optimization (SEO) strategy across teams and departments.

Here is a new SEO approach for enterprise companies, based on my experience working with brands like Coca Cola, Target and IBM, and focusing on the […]

By |April 1st, 2016|Blog|0 Comments

3 Reasons Your SEO Efforts Are Failing

Implementing a search engine optimization strategy isn’t enough to get you on the first page of Google’s search results.

Even with an SEO plan in place, there is a good chance it isn’t working the way you hoped.

There are a number of reasons your SEO strategy is failing to get you to the coveted front page. […]

By |April 1st, 2016|Blog|0 Comments

17 Ways To Immediately Improve Your Website Traffic

As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors, nor do we have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out […]

By |April 1st, 2016|Blog|0 Comments

The 6 Best Ecommerce Platforms for Small Businesses

If you were to track the rise of ecommerce in today’s business landscape, you’d have to go back to the dot com crash of 2000. Despite a tanking economy, the businesses that survived the crash quickly started adapting their selling methods, because, even with an economy going down the drain, it was clear that the […]

By |March 18th, 2016|Blog|0 Comments

Here’s What Really Matters for SEO in 2016

To many people, SEO is a minefield of misinformation and conflicting advice.

Trust me, I’ve been there. When I Googled “SEO” for the first time, I was quickly overwhelmed with a mountain of anecdotes, case studies and “best practices”. I picked up a few tips, but for the most part, I couldn’t make heads or tails […]

By |March 18th, 2016|Blog|0 Comments

Should You Use SEO or PPC Marketing?

In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir explain the difference between SEO and PPC and why one is head’s above the other when it comes to […]

By |March 18th, 2016|Blog|0 Comments

PageRank Is Dead – What Marketers Need Now Is Trust Flow

Poor PageRank. We knew it. We used it. We sang its praises.

But, alas, PageRank is dead. And the world has changed — at least when it comes to search engine optimization (SEO), scoring and optimization.

As an industry, we’ve had some time to get adjusted. John Mueller announced in 2013 that Google would no longer be updating Toolbar […]

By |March 18th, 2016|Blog|0 Comments

Keyword Strategies to Raise Your Rankings

Keyword research and strategies have always been an integral part of SEO. This is how search engines determine relevance, content schemes are driven, and how individuals will ultimately find your site.

Much in the way that search engines (and the Internet overall) are highly dynamic and always in flux, your keyword strategy should be the same. […]

By |March 10th, 2016|Blog|0 Comments