Between ongoing search engines changes and a rapidly growing number of sites vying for local visibility, getting your website noticed requires an impressive feat of strength. But, it doesn’t have to consume all of your resources, and you can put a lot of your time and effort into improving your local SEO strategy. Most SEO […]
For many people SEO is a set of hidden tricks, performed only from some “SEO gurus” who know the secrets of Google. A few years ago, SEO was easier, as it was enough to create a landing page, add some keywords and build links, in order to achieve high rankings.
Nowadays, SEO became more complex and […]
Targeting potential customers who are ‘late’ in the buying cycle with long tail keywords, with Wordtracker – the leading keyword research tool. Take the 7-day free trial.
Seasoned professionals in the arena of online marketing know it’s clever to use keywords that target potential customers who are “late” in the buying cycle. So, how do you […]
What sense does it make to have a beautiful theme and a killer portfolio that isn’t search engine optimized? Google, Bing, and Yahoo could care less about your pretty photos and web design. They care about things like alt tags, file names, keywords, and hundreds of other really, really boring tech things. Understanding those “boring tech things” […]
Google has updated its document on local ranking signals to include more traditional ranking signals we’ve grown accustomed to in organic search. These include signals such as links, articles, and overall position in web rankings.
Google previously had a list of local ranking factors publicly available; Mike Blumenthal was first to notice an addition to the […]
Google has loosened its restrictions on who can leave reviews. Once requiring a Google+ account, now reviews can be left whether signed in to a Google+ account or not.
To be clear, a Google account is still required, but a Google+ account is not. This was first spotted by Conrad O’Connell of Serptests.com, with further coverage […]
These local SEO tips are for businesses who want to improve their visibility in local search results, which are those for which Google lists 3 local businesses and a map above their normal search results.
Depending on your business, and how your website is set-up, you might not be able to implement all of these tips, […]