Why Backlinks are important to your website and SEO
Backlinks are an essential component of Search Engine Optimization (SEO) and can significantly impact the visibility of your website on search engines. In this article, we will explore the importance of backlinks and how they can help your website rank higher on search engine results pages (SERPs). What are Backlinks? A backlink is a link […]
5 Best Free SEO Audit Tools To Boost Your Ranking
SEO audits can be quite stressful and time-consuming, but they do offer users great assistance. Moreover, with SEO audit tools, it is now easy to analyze your website data and check whether it is performing well or not. But, with so many audit tools in the industry, both free and paid, which one should you […]
The Ultimate Guide to E-commerce Website Optimization: 5 Strategies To Boost Site Conversions
Is your e-commerce store performing as well as its potential – are most users making purchases? If not, you must look for strategies to help you optimize your e-commerce store. But, why look for eCommerce website optimization strategies and go through so much trouble? Well, the main focus of optimizing your e-commerce website is to […]
How Providing Video Transcripts Boosts Your SEO
Transcripts are written versions of audio and video recordings. Search engines can only index text; therefore, videos and audio are not indexed. With a transcript, search engines can consume and index your multimedia files more easily. Consider how a news piece is formatted from a Video Transcripts SEO standpoint. Google indexes the title, author, and content […]
Obelisk Prioritizes Reliability And Adaptability In Digital Marketing Efforts
How Core Web Vitals influence search rankings and visibility
In a rapidly changing digital landscape, digital marketers must keep abreast of industry developments to adjust their tactics and preserve their competitive edge. The recent change to Google’s Core Web Vitals has been a major event in digital marketing. This change will likely affect search engine rankings and website user experience. What are Core Web […]
Bounce Rate in Google Analytics 4 (GA4)
If you’ve upgraded to Google Analytics 4 (GA4), the bounce rate is no longer included in your statistics. You may be wondering; how can you detect if people are leaving your landing pages or not? We have some good news. Here explains everything: What is the bounce rate? The “bounce rate” of a website indicates […]
International SEO vs. National SEO vs. Local SEO: Unraveling the Differences and Finding the Right Fit for Your Business
Introduction In today’s interconnected world, businesses of all sizes are seeking to expand their online presence and reach a global audience. As a result, Search Engine Optimization (SEO) has become a vital aspect of digital marketing strategies. However, the effectiveness of SEO can vary depending on the target audience and business objectives. In this comprehensive […]
AI-Driven Content: Good or Bad for SEO
Several website owners employ SEO agencies or freelancers to boost their online traffic from search engines. Ranking higher on search engines helps businesses to increase their leads and increase conversion rates for higher profits. However, the recent digital landscape introduced AI or artificial intelligence and drastically altered the practices for content creation. The rise of […]
The Art of Analyzing Your SEO Competitors: A Step-by-Step Guide
Introduction In the competitive world of SEO (Search Engine Optimization), staying ahead of your competitors is crucial to gaining visibility and attracting organic traffic to your website. One effective way to gain an edge is by analyzing your SEO competitors. By understanding their strategies, strengths, and weaknesses, you can refine your own approach and improve […]